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Becky Bradley, AICP
LVB Staff//March 29, 2021//
Becky Bradley, AICP
Executive Director
Lehigh Valley Economic Development Corporation
Bradley has led the metropolitan planning organization for the region and the Lehigh and Northampton counties’ planning commission since 2013, after kick-starting the revitalization of the City of Easton.
In 2019, she led the merger of the bi-county comprehensive plan with the long-range transportation plan to create a single planned, managed and investable strategy for the Lehigh Valley.
“Always keep your integrity intact,” she said. “This requires living in accordance with your deepest values, being honest with everyone and keeping your word. It’s especially important as convener, collaborator and confidant, between and among governments, nonprofits and businesses. I work on the most urgent and important issues of community and economic management at the LVPC, all with short- and long-term consequences. You have to be trusted to be fair, impartial, reliable and operate at a high moral standard. That’s the pinnacle of integrity.”
She is an avid gardener, reader and painter.
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This profile is part of Lehigh Valley Business' Power 100 list for 2021. Information used in this profile was sourced from the honoree. See the full list at lvb.com or in our digital edition. |
