Busy career woman Cady Darago knew she wanted more time for her family while she grew her career. The solution? Starting her own business with partner Ed Miller, ESQuisite Marketing, a niche marketing firm geared towards law firms.

LVB recently sat down with Sarah Clark, owner of her own successful Easton-based marketing and design firm, Kudu Creative. to talk about her journey, including the challenges of being a working mom, the future of design and branding, and more.

It’s a fact of life today that for a business to succeed, it has to be easily found in an internet search.  Jennifer Narkavich, owner of My Girl Managed Services, a Stroudsburg-based independent marketing consulting firm, offers tips on how to optimize the visibility of your business with Google My Business.

Robin Wiessmann, who recently served as secretary of the Pennsylvania Department of Banking and Securities, is the new executive director and CEO of the Pennsylvania Housing Finance Agency.

A retired executive with PSECU, the credit union of Pennsylvania state employees, is one of four finalists for the nationwide CU Hero of the Year Award from the Credit Union National Association.

Between a general growing acceptance of personal expression in society and low unemployment keeping employers more open minded, bold and brighter hair colors are finding their way into the workplace even in more traditionally conservative fields.

Direct sales multi level marketing companies like Arbonne and Rodin + Fields have a controversial reputation. The reality is that while there are plenty of people who do not make money with MLMs, there are also those who succeed. LVB talked to a few of those success stories, to hear another side to the story.

The Pennsylvania Department of Banking and Securities has launched an initiative to try to help women better save for retirement.

Lehigh Valley executive Abby Silfies, opened up to LVB about the importance of advocating for our own health, the benefits of scheduling and learning to ask for help.

Christine Dempsey is senior vice president of radio for Lehigh Valley Public Media, which now oversees public radio programming at Lehigh University's radio station, WLVR.