Website 101: Five to get done, five to shun

There is much to think about when you are in business. Like it or not, marketing is one of them.

There is much to think about when you are in business. Like it or not, marketing is one of them.

And you can’t think about marketing without thinking about the Internet, because they have become so intertwined. Yet there are so many awful websites that make a powerfully bad first impression. Sometimes, it also is the last impression.

So how do you fix that? Here are five things that you should and shouldn’t do when creating a website.

First, the to-do list:

Make your website mobile friendly.

According to the Pew Research Center, “Nearly two-thirds of Americans are now smartphone owners, and for many, these devices are a key entry point to the online world.”

The gateway to your business is held in your customer’s hand – literally. If you create a website, make sure that it works properly on a mobile phone.

Also, think about using the features of the phone to make the website visitor’s experience the best it can be. Touch the phone number to dial, touch the address to open the GPS.

It will make you look professional, and visitors will appreciate it.

Use video to enhance the experience.

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