Used-car startup begins Lehigh Valley deliveries

The business, Gettacar, takes used-car shopping in a new direction by letting customers shop online and have vehicles delivered to their doors.

The idea came from Yossi Levi, who serves as CEO of Gettacar, after he noticed some of the limitations of his family’s used-car business.

Levi began to toy with the idea for an online used-car dealership and approached a friend, Lehigh grad Jake Levin, about going into business.

Levin, who was working with tech startup goPuff, a digital convenience=store delivery service, said he liked the idea. He is the company’s director of marketing.

“I thought it was an idea for an industry where there was so much opportunities,” he said. “You can buy clothes or groceries online. Why not a car?”

There is no storefront for Gettacar. Instead Levin said potential customers browse for cars online.

When the customer finds the right car, he or she orders it and can even get financing through the website.

Then the company delivers the car to the customer’s home or office. In addition to the Lehigh Valley, the service is available in the Greater Philadelphia area, where it originated, and Delaware and New Jersey.

After the delivery, the customer can look over the vehicle and officially buy it. The company allows its customers seven days to decide if they want to want to keep their cars, exchange them or get a refund.

Levi said the company sources vehicles from fleet services and auctions.

“We acquire what we believe the customer will want, and then we take it to our own reconditioning center,” Levi said.

The operation is run out of a roughly 70,000-square-foot warehouse in Philadelphia. The company also has some additional storage space for vehicles and hopes to grow.

The company started servicing the Lehigh Valley earlier this month and the two men said they see opportunity in the market.

“There are a lot of drivers in the Lehigh Valley,” Levi said. And unlike Philadelphia, where the company started, the more suburban layout of the Lehigh Valley means more people generally need cars.

Interestingly, Levi said, the company’s most active demographic so far has been women.

“About 75 percent of our car sales are to women,” he said.

Based on feedback, he said, women say they enjoy that there’s less pressure and no haggling. Gettacar also helps save the time of going to a used car lot.

“Different people like to shop in different ways,” Levi said. He hopes Gettacar will become one of those ways.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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