Barre 3 is its name and a ballet bar is the core of its game.
An exercise concept that combines a ballet bar with yoga and pilates, Barre 3’s first Greater Lehigh Valley location will open April 27. And for the first week of opening, through May 3, Barre 3 Allentown is celebrating with free classes.
Barre 3 was founded in 2008 in Portland, Oregon, by Sadie Lincoln. Today, the company has more than 70 franchise studios in the United States, and in Canada and the Philippines.
Allentown franchise owner Brittany Morse, 33, a New Hampshire-native and former professional dancer, hung her shoes up in 2011 to become a teacher for Barre 3 in Oklahoma City. After falling in love with the exercise concept, Morse is getting ready to open her first Barre 3 location, as a franchise owner of the 2,400-square-foot studio in the Hamilton Business Center at 3900 Hamilton Boulevard in South Whitehall Township.
“We call it a circus of awesomeness,” Morse said.
Barre 3 works to balance, strengthen, and lengthen the body with a combination of dynamic movement and isometric holds, where the sequences work strategically to transform the body and develop long term postural benefits.
Besides the ballet bar, Barre 3 also uses other props, including a yoga strap and a core ball.
Morse said she hired 10 part-time people for the new location, including instructors, front desk personnel and childcare workers.
A continuously evolving variety of movements and music keep the 60-minute classes fun and upbeat, she said.
The website Barre3.com claims that the benefits of the exercise are:
• Fast body shaping results and long term postural benefits.
• Builds long, lean muscles and a strong core.
• Energizes and increases stamina.
• Develops muscle balance leading to a well-proportioned body with less risk for injury.
• Increases flexibility and creates a natural flow to the body.
• Precise instruction for each client improves results (without the cost of a personal trainer).
• Motivating group environment builds connections and community, both important in making exercise a regular part of life.
• Efficient 60-minute total body workout with childcare makes it easy to fit into a busy schedule.
• Connects mind, body and breath and relieves stress.
“Barre 3 offers them (clients) a spot where they can do something for themselves,” Morse said.
Morse said she had to endure a lengthy process before becoming a franchise owner, including a written application, interview and audition. The franchise also looked into whether the Lehigh Valley was a good fit for the studio location.
Among its various fee structures, Barre 3 Allentown is offering a $99 per month founding membership package. With the membership comes unlimited access to hundreds of online workouts, recipes, and 15 percent off all retail in the studio.
Other membership rates will vary including by monthly, class package or per class.
The nearest Barre 3 locations are in Norristown, and Livingston, N.J.
“I am beyond excited. I definitely can wake up each day and say that I love what I do,” she said. “And I can give back to the community and give them a healthy, whole place where they can give back to themselves.”