Time to hit the refresh button on your business assumptions

The first month of the new year is almost over, and while you may have experienced a lull during the holiday season, you’re most likely back at it, geared up and moving ahead.

The first month of the new year is almost over, and while you may have experienced a lull during the holiday season, you’re most likely back at it, geared up and moving ahead.

Now here’s a question: Are you confident that the assumptions that drive your business, your organization or your work group are still valid?

Perhaps you’ve never taken the opportunity to examine these assumptions. Like it or not, you as an individual and the businesses you work in operate on a mass set of assumptions.

In many cases, these assumptions are maps that allow us to navigate through the challenges we face on a day-to-day basis.

They can facilitate how we take action because we have a set of assumptions and strong beliefs that guide our behavior both individually and organizationally.

Now, here is the problem. We tend to hold on dearly to our assumptions and rarely take the time to question or test their validity.

When we fail to ask ourselves if the assumptions that we hold are valid, we set a course for all sorts of potential problems.

What do you think the assumptions were at Kodak as they faced a changing technological environment by the introduction of digital photography and smartphones?

There have been numerous post-mortems on what happened, but it is safe to say that many of the assumptions that guided the company to become one of the top five most valuable brands became invalid and accelerated its demise.

There is nothing like the advent of a new year to take a moment to reflect on some of the underlying assumptions that we are using.

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Thursday, August 01, 2019
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