The Provident Bank is the latest tenant to open for business at Madison Farms in Bethlehem Township.
The move elevates the New Jersey-based community bank’s eastern Pennsylvania initiative that began last June when it acquired Bethlehem Township-based Team Capital Bank. The bank was strictly a New Jersey bank until it acquired Team Capital and its 12 branches: five in Pennsylvania and seven in New Jersey.
Now, Provident is eyeing a Nov. 7 grand opening celebration at its new branch at 4787 Freemansburg Ave. near the entrance to the mixed-use development under construction off Route 33 and Interstate 78. The Madison Farms development includes a Shop-Rite supermarket, upscale residential units and several retailers.
The Provident Bank will relocate from the nearby suite it occupied in an office building on Emrick Boulevard. According to the bank’s leader, the new site should offer greater visibility.
“I think the market would be better; it’s a destination point,” said Chris Martin, The Provident Bank chairman, president and CEO. “It’s so much easier to go right where we are going to be.”
The bank leases the Emrick Boulevard location. Martin noted the square footage at the site was a little too big for what it needed.
The new 4,000 square-foot branch will have a drive-thru and includes similar features with which Team Capital Bank customers are accustomed, such as areas for customers to have consultations or to make easy transactions.
“Whatever appeals to our clients, I am happy to do,” Martin said.
When The Provident Bank vacates the Emrick Boulevard building, all of its five employees will be relocated to the new branch, Martin said.
Having financed the development of Madison Farms, the bank sees a lot of activity in the area, which continues to grow, Martin said.
The bank will host the grand opening of the branch on Nov. 7 from 10 a.m.-2 p.m.