Tattoo artist Evol(ves) into her own space

She has opened a small shop, Evol Tattoo, at 43 N. Ninth St. in downtown Allentown and plans a grand opening celebration for May 31, when she will let people watch her ink a tattoo live and see her skills in action.

She said being a female tattoo artist isn’t much different than being a male tattoo artist: Both genders bring the same skill sets. But, she said, women customers sometimes want something more than men do when it comes to getting a tattoo and might shy away from a quick and dingy shop.

She saw a market for a more elegant and relaxed tattoo shop that would be family-friendly, one where women – or men – would feel comfortable to bring their children.

“This isn’t a place children will find scary,” she said.

Malia’s shop is decked out with antique furniture, her own art and plenty of light to give it a friendly and more upscale atmosphere.

There’s even an old X-Box game console to keep the young ones busy while Mom gets a tattoo.

Malia specializes in custom tattoo work and will work with customers to find just what they’re looking for.

“Women are always very particular about what they are getting,” Malia said. At her shop, there’s no rush. She works with clients to come up with a design and they can even wear a stencil for a while to make sure it’s the right look. After all, a tattoo is forever.

Malia knows she is coming to a new community and needs to build up a client base, which will be a challenge, but she hopes that by offering something different, and catering to the client, she will draw people in.

After she gets her business up and running Malia said she would like to hire one more tattoo artist, but it doesn’t have to be another woman. She’s more than willing to hire a male tattoo artist, she said, “as long they can vibe the atmosphere.”

That atmosphere is one that she hopes is relaxed and supportive.

“I want to make a place where artists could feel more comfortable. The way most tattoo shops are run are very competitive. I want this place to be about the art,” she said.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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