Food Network star Robert Irvine said Fresh Kitchen would offer seasonal, diverse dishes and that Allentown has become an increasingly popular destination for dining.

The latest batch of merchants includes two who have other locations, one startup and one craft distillery that launched in Lansdale. The merchants are Doughnut Love, Licensed 2 Grill @ The Market, Tavola, and Boardroom Spirits.

Allentown’s revitalization got off the ground in 2014 with the opening of several major projects, such as Two City Center, an 11-story office building at Seventh and Hamilton streets and PPL Center. They set in motion a series of developments that led to more stores and restaurants, though a number of them have closed over the past several years.

Silvershell Counter and Kitchen offers seafood options at the Easton Public Market.