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Tag Archives: Allentown

PPL names new president

PPL Corp. of Allentown has promoted Vincent Sorgi to president and COO. He will take on the new role as of July 1. The company said Sorgi will lead execution of PPL’s long-term growth strategy and be responsible for the overall operational performance of PPL’s seven utilities in the United States and the United Kingdom. Sorgi has served ...

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Make a place for social media in B2B marketing

As any marketer will tell you, advances in digital technology are rapidly changing (and enhancing) the way marketing tactics are delivered, the insights at our disposal and the way consumers are exposed to a brand. But in today’s digitally evolving world, our marketing focus must shift from the traditional model, revert to a “back to basics” approach, and become more people-centric.

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Elizabeth Meade, president of Cedar Crest College

At a time when the value of higher education is being questioned, Dr. Elizabeth Meade is leading Cedar Crest and a generation of women into the future. LVB sat down with Meade to learn more. She spoke to us about the changing role of higher education, the criticism of women in power, and redefining leadership.

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