Tag Archives: Allentown

PPL names new president

PPL Corp. of Allentown has promoted Vincent Sorgi to president and COO. He will take on the new role as of July 1. The company said Sorgi will lead execution of PPL’s long-term growth strategy and be responsible for the overall operational performance of PPL’s seven utilities in the United States and the United Kingdom. Sorgi has served as PPL’s CFO since 2014 ...

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Make a place for social media in B2B marketing

As any marketer will tell you, advances in digital technology are rapidly changing (and enhancing) the way marketing tactics are delivered, the insights at our disposal and the way consumers are exposed to a brand. But in today’s digitally evolving world, our marketing focus must shift from the traditional model, revert to a “back to basics” approach, and become more people-centric.

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