Startup marketing firm targets legal industry

The firm, which is based in Emmaus, will provide services primarily to small law firms and individual lawyers, in areas including attorney training and coaching, marketing communications, and law firm development and management.

“It’s a super-competitive industry,” said Miller, noting that larger law firms usually have marketing pros on staff to help craft an image and attract new clients.

Smaller firms may not.

“There has been an underserved market of smaller and mid-sized firms,” he said, noting that 90 percent of law firms have less than 10 attorneys. “They don’t have the money to go to a large marketing firm and so sometimes they all can look alike.”

Miller said law firms rarely take advantage of the promotional value of social media or print and online advertisements, both of which ESQuisite Marketing can help with.

Miller is a graduate of Syracuse University with a degree in marketing management. He is a member of the Legal Marketing Association and the Association of Legal Administrators. He previously served as co-chair of the Meritas North American Marketing Group.

Darago is a graduate of Kean University and began her career as a legal assistant, before becoming a paralegal, and eventually found her way to marketing. She is a member of the Legal Marketing Association.

For more information,visit www.esquisitemarketing.com.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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