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Rite Aid rolls out a new store design aimed at women and younger shoppers

“We need to reach into other audiences and build our pipeline for growth,” said Erik Keptner, chief marketing and merchandising officer at Rite Aid. “That's why we are tuning much of our merchandising to attract that customer, but not at the expense of retaining our current customers.”

Ioannis Pashakis
Ioannis Pashakis covers health care, the gig economy, cannabis and technology. Email him at ipashakis@bridgetowermedia.com.

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