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‘Quality only happens when you care to do your best’

Haffner

Growing up in Nazareth, Laura Haffner was a typical girl who enjoyed Girl Scouts, playing softball and attending dance school. She also liked anything to do with writing, and took every high school English class that she could fit into her schedule.

Growing up in Nazareth, Laura Haffner was a typical girl who enjoyed Girl Scouts, playing softball and attending dance school. She also liked anything to do with writing, and took every high school English class that she could fit into her schedule.

Her love for English carried with her to Moravian College, where she majored in elementary education. While at Moravian, Haffner worked at least two part-time jobs, including in the school’s career services department.

While helping to set up on-campus interviews for students at the career fair, Haffner realized that many of them were applying for jobs that didn’t specifically match the degrees that they were pursuing.

For Haffner, 50, it was this career fair that would change the course she had originally mapped for her career.

Haffner not only landed a job at the fair with what was then Meridian Bank of Allentown – but after five mergers, various positions and a one-year break from the company, she is still there, working her way up the ladder. Now known as Wells Fargo, its Lehigh Valley division, with headquarters in Allentown, is headed by Haffner, division president since 2009.

She oversees 30 branches in Lehigh, Northampton and Bucks counties, 300-400 employees and a little more than $2 billion in deposits – making her one of the most influential business people in the Greater Lehigh Valley.

Although she finished college with a degree in elementary education, according to Haffner it was her will to try something different – banking – that enabled her to blossom in a career that she grew to love.

“Change for me has really woven itself throughout my career,” she said.

Haffner’s guiding philosophy in both the professional and personal world is to maintain positivity, quality and character.

“Regardless of the situation, try to have a consistent attitude and a kind word or smile,” she said. “Quality only happens when you care to do your best.”

Jennifer Glose
Reporter Jennifer Glose covers health care, Berks County and other topics. She can be reached at jenniferg@lvb.com or 610-807-9619, ext. 111.

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