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Potential buyer tours A-Treat plant in Allentown

A-Treat on Union Boulevard in Allentown was toured by potential buyer, Paul Eifler. - (Photo / Jennifer Glose)

The man who emerged this month as a potential buyer of the now-closed A-Treat Bottling Co. toured the soft-drink maker’s east Allentown plant Thursday.

Allentown businessman Paul Eifler, who filed a formal letter of intent Feb. 6 to buy the assets of A-Treat, met with A-Treat vice president Tom Garvey and took a tour of the building and factory. The plant closed Jan. 23 after nearly 100 years.

Eifler and his management team will determine their next course of action, which may include an offer to buy some or all of the company’s assets.

“We are prepared to act as soon as we have all the facts in front of us,” said Howard Lieberman, business consultant for Eifler. “We are working against the clock, as shelf space will be replaced and relationships with distributors and suppliers need to be quickly reestablished.”

Details of the meeting cannot be disclosed because all parties signed a confidentiality agreement, David Saba of Lehigh Mining & Navigation in Bethlehem, Eifler’s public relations representative, told Lehigh Valley Business this morning.

A New Jersey native, Eifler has been living in Allentown the past 17 years and co-owns Ameriprise Financial Services Inc. in Salisbury Township. He started the financial planning franchise in 1999 and has nearly 400 clients.

Before entering finance, Eifler spent more than 20 years in the flavor production industry, where he held various positions in the compounding, testing and applications of flavors used in products for major soft-drink companies.

Eifler already had decided to leave the financial advice industry and said he expects to sell his equity in Ameriprise Financial to his business partner early next year.

With hopes to return to food production, Eifler noted that A-Treat presents the perfect opportunity and timing.

 

Jennifer Glose
Reporter Jennifer Glose covers health care, Berks County and other topics. She can be reached at jenniferg@lvb.com or 610-807-9619, ext. 111.

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