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No faith in system, millennials tap Internet, personal network

Now larger than the baby boomer generation, millennials and their impact are becoming more apparent in several business sectors, including health care.

Now larger than the baby boomer generation, millennials and their impact are becoming more apparent in several business sectors, including health care.

One of the best sources of information on this is research from Communispace, a global consultant that examined millennials and their views on personal health and the health care system.

A review of the Communispace research reveals informative and insightful information that indicates the types of impacts that millennials will have on health care in the future.

One interesting finding is that many millennials – who were born from 1982-2000 – believe they are on the outside looking in, an attitude that will affect future health care.

The study discovered an emerging set of values and attitudes related to health care.

First and possibly foremost, millennials are very tech-savvy and incredibly “wired,” independent and self-reliant. Secondly, their values and attitudes have been and continue to be shaped by uncertain and challenging times.

These attitudes have caused millennials to resist the adoption of living by traditional health care “rules.”

Their attitude is that wellness is just as important as health. This attitude translates into major opportunities for businesses that provide the support and tools these consumers are looking for in health care.

The millennials are very diverse in demographics and by living in a virtual world with constant connectivity and access to information. They also have an increased variety of experiences, attitudes and influences.

Examining the characteristics of the millennials is essential to understanding their diversity as health care consumers and their impact on health care.

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