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NEW VENTURES: Yoga instructor takes on stress; real estate firm expands

The new Kutztown office of Coldwell Banker Residential Brokerage in Central Pennsylvania./ Contributed

A yoga instructor and entrepreneur, Kelly Prentice, is partnering with the Bija Initiative to bring a corporate stress-busting business to the Lehigh Valley.

A yoga instructor and entrepreneur, Kelly Prentice, is partnering with the Bija Initiative to bring a corporate stress-busting business to the Lehigh Valley.

The initiative has a goal to help businesses and organizations “grow stronger and more resilient by addressing job-related stress,” it said.

Prentice just launched her business in the Lehigh Valley and plans to travel to area health fairs and meet with corporate executives to discuss how such things as yoga, nutrition and mindfulness can make workplaces a happier, healthier place.

The initiative was founded by wellness coach and yoga instructor Leah Crescenzo, a Lehigh Valley native living in the New York City area, to tackle occupational stress, which she said is a global epidemic.

Crescenzo cited studies such as “Attitudes in the American Workplace,” which she said showed that 80 percent of workers feel stress on the job, and nearly half said they need help in learning to manage stress.

In her Lehigh Valley practice, Prentice will offer services such as yoga, meditation, mindfulness, nutrition and mindful inquiry, all of which empower self-care in the employee, teaching each individual to be responsive rather than reactive, she said.

“The concept is becoming more and more common as companies are realizing that just paying for a gym membership isn’t enough,” Prentice said.

Aside from the Bija Initiative, Prentice teaches yoga and mindfulness at Lehigh Valley yoga studios and at Lafayette College.

She will offer her services on-site at clients’ offices.

“A happier employee makes for better productivity,” she said.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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