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NEW VENTURES: Monroe chef takes to the truck; Bethlehem cafe has eclectic offerings

Jason Mahalik and Jodi Mahalik in their Casaculinarian food truck.

A Monroe County family has entered the increasingly popular food-truck industry with Casaculinarian, a food truck specializing in pizza and other cheesy treats.

A Monroe County family has entered the increasingly popular food-truck industry with Casaculinarian, a food truck specializing in pizza and other cheesy treats.

The food truck is operated by Jason Mahalik of Jackson Township, an executive chef, his wife Jodi, and their oldest son, Matthew.

Jason Mahalik has a long history in the food industry. According to a release, he spent almost 12 years as director of operations for Classic Café Management in New Jersey. While there, he opened more than 50 corporate cafés in business buildings. He specializes in making fresh homemade cheeses.

The food truck is named after the blog Mahalik started last year. The term means “house chef” and was created to inspire parents to keep the family together for dinner with quick and simple recipes.

A catering business grew out of that blog, and now the food truck has grown out of the catering business.

The plan is to go to venues such as vineyards and sell food that matches the atmosphere of the location.

For more information, visit www.casaculinarian.com.

Mishmash of a boutique opens in Bethlehem

A new business in South Side Bethlehem has a very appropriate name.

Christopher Holland

Café MishMash Furniture & Boutique is a bit of a mish mash of a lot of different ideas, said April Jones, who runs the business with Leticia Hernandez.

Jones’ side of the business is more of an urban café. She’s aiming for it to have the kind of dynamic atmosphere you’d find in a café in New York, she said.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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