NEW VENTURES: Mexican flair comes to City Center dining scene in Allentown

Photo/Stacy Wescoe Tacos Y Tequila City Center is a new Mexican restaurant in Allentown.

The former Centro restaurant space in downtown Allentown wasn’t vacant for long. Tacos Y Tequila, a popular Easton Mexican restaurant, has opened a Tacos Y Tequila City Center in the space at 530 Hamilton St.

With the same menu as the original Easton location, the City Center restaurant features traditional Mexican food ranging from tacos to burritos.

As the name implies, the restaurant puts a strong focus on its tequila and plans to carry some of the finest tequila available.

There will be weekly specials including Margarita Mondays and Taco Tuesdays as well as daily happy hours from 4 – 7 p.m.

Tacos Y Tequila is open Monday through Thursday 11 a.m. – 10 p.m. and Friday and Saturday 11 a.m. – 11 p.m.

For more information call 610-351-8226.

Hotel Bethlehem opens

ice cream parlor in space across the street

Downtown Bethlehem has a new ice cream café, one that came about fairly quickly.

Hotel Bethlehem managing partner, Bruce A. Hines, saw a “for rent” sign on the former Bethlehem Star Café across the street from the historic hotel and ran right across the street to sign a lease, said Brynn Levine, marketing manager for the hotel.

“We were in 10 days later,” she said.

She said Hines was excited to obtain the shop to fill the hotel’s need for more space.

The hotel already had a small ice cream shop, which has been serving Penn State Creamery Ice Cream since 2014. The shop shared a space in the lobby with the hotel’s women’s boutique.

Levine said both businesses were doing well and wanted to expand, but with no extra space in the lobby the spot across the street was the perfect place to go.

And so The Hotel B Ice Cream Parlor opened Sept. 27.

With the additional space, the ice cream parlor now sells 12 flavors of Penn State Creamery Ice Cream and also has waffle sundaes and banana splits for sale.

Levine said the shop also plans to sell old fashioned penny-style candy and pastries once it gets settled in.

A grand opening is planned for Oct. 20 with music and an appearance by the Penn State Nittany Lion.

The shop is at 462 Main St. in Bethlehem. For more information go to


Price Rite stores reopen as Price Rite Marketplace


Price Rite Marketplace recently held grand re-opening celebrations at two of its Lehigh Valley locations.

The stores have been rebranded to focus on special deep discounts, enhanced fresh offerings and an overall improved shopping experience.

Events were held Oct. 5 at the Price Rite Marketplace at 1720 S. 4th St. in Allentown and at the Price Rite Marketplace at 1001 8th Ave. in Bethlehem.

“The whole effort really started about 12 months ago when we started changing our private-labeled items,” said Jim Dorey, president of Price Rite Marketplace. “It’s a new concept. We took all of the things we do really well and concentrated on that.”

Among the changes is the addition of the Price Rite Marketplace Drop Zone, an area of changing sale items that are generally under $3 and are considered an exceptional value.

There will also be new “spot on savings” signage to guide shoppers to where the latest sales and deals are.

The stores fresh produce sections were also expanded and opened up to give them a more “market feel” with accent lighting.

For more information go to

Pocono chamber

hosts ribbon cuttings

The Greater Pocono Chamber of Commerce recently held two grand opening celebrations.

On Oct 6, there was a ribbon cutting at Edelweis Bridal, a modern bridal dress boutique that carries “statement-making” dresses up to size 30.

The shop is at 905 Main St. in Stroudsburg.

There was also a ribbon cutting at Cricket Wireless at 1545 N. 9th St in Stroudsburg. The store is an authorized retailer of Cricket Wireless phone products.

New office offers STD, HIV testing

Novus ACS is now open in Stroudsburg in a building that previously housed Planned Parenthood.

Originally founded in Bethlehem as a health care provider to the LGBT community, the new Stroudsburg location is open to all with a specialization in STD and HIV testing and after care.

Walk-in appointments are accepted for free testing Monday through Friday from 9 a.m. – 2 p.m. and then by appointment.

Novus ACS is at 28 N. 7th St. in Stroudsburg. For more information go to

Domino’s brings ‘pizza theater’ to Berks

Berks County has a new Domino’s Pizza that is a whole new concept. The chain has opened a shop in Maidencreek Township that reflects the restaurant chain’s efforts to create more of a dining experience for guests with a “pizza theater concept.” With this open layout, patrons can watch through a glass enclosure as workers in a brightly lit area create their pizzas.

Domino’s old concept featured little-to-no seating and people walked in to get their pizza and walked out, according to Paul Bauer, franchisee of the Maidencreek Township site.

Bauer said he could seat about 20 people at his new location, which is about 2,400 square feet.

– Brian Pedersen

Editor’s note: We want to hear about your new business or product. Contact Stacy Wescoe at 610-807-9619 ext. 4104 or send an email to To be considered, a new venture should be fewer than 60 days old or starting within 60 days.

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