MILLENNIALS IN CHARGE The nation’s young adults are shaping offices and worksites, and management must adjust or fall behind.

A group of young marketers, designers and project managers from Liquid Interactive collaborates in a breakout room for a brainstorming session at company offices in Upper Macungie Township. (Contributed photo)

As the largest generation in the workforce, millennials have a lot of clout.

As the largest generation in the workforce, millennials have a lot of clout.

Their thoughts, ideas, goals and aspirations will be shaping and influencing the world of work for years to come.

And that is why people who hire and manage millennials need to pay attention to this emerging powerhouse. One that this year will increase in size to 75.3 million and become the nation’s biggest population group, according to the Pew Research Center, a nonpartisan research organization based in Washington, D.C.

For a generation coming of age in an era of rapidly evolving technology, these young workers born between 1981 and 1997 will play a significant role in defining workplace environments, habits, policies and culture.

Generally speaking, millennials value a work-life balance that puts them in greater control, allows them to use multiple methods of communication and gives them opportunities for a flexible, more open, collaborative work environment that offers opportunities to share ideas and develop mentorships with older workers.

They tend to have a more personal approach to work and a strong desire to succeed. However, the tradeoff is that feedback can be taken more personally.

These are all important factors for many millennials in the business world. They play a huge role in determining the value and meaning of their work and whether their impact on the company is successful or not.

Managers and business owners can work more effectively with this demographic by understanding what drives a millennial’s need to succeed and how to foster this desire on a daily basis.

“Hiring managers need to acknowledge that millennials have a lot to offer,” said Shoshana Deutschkron, senior director of communications at Upwork, a global freelance talent marketplace headquartered in Mountain View, Calif. “They are inventing what it means to be successful in a technology-driven world where work days are infinite, needs change on a dime and independence and flexibility are at a premium.

“It is a manager’s job to understand this demographic’s challenges and evaluate them in relation to the world they’ve grown up in.”

Brian Pedersen
Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108.

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