Bethlehem and Pottsville are two of several communities that are being recognized by the Pennsylvania state tourism office for having unique New Year’s Eve drops.
And both of those cities’ drops distinguish themselves with business tie-ins by promoting nationally famous products manufactured in their communities.
Each year, Bethlehem celebrates First Night on Dec. 31 with Peeps pride.
Sponsored by the nonprofit arts organization ArtsQuest, a giant model of a marshmallow Peep is lowered at midnight after an evening of art and cultural entertainment.
The Peep, of course, is the signature product of Bethlehem’s Just Born Inc., a candy manufacturer that employees more than 600 people in the city.
Pottsville marks its celebration with a Yuengling beer event. The city is best known for the beer, and the nation’s oldest continuously brewing brewery.
Yuengling is the country’s top-selling craft beer. The Pottsville brewery employs more than 180 people.
But Pottsville doesn’t lower a bottle at midnight. Instead, it raises a beer to the top of a flagpole in the borough’s Garfield Square.
In mid-state, there is Hershey, known as “the Sweetest Place on Earth,” where Hershey’s Chocolate pays homage to its most popular product by raising a Hershey’s Kiss at midnight.
The state is full of unusual New Year’s drops. Many are plays on the municipalities’ names.
Noteworthy is the bologna drop in Lebanon – known as the home of regional favorite Lebanon bologna.
And, as you might guess, York County’s Dillsburg drops a pickle.