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Making mobile marketing work for you

Why should a business, particularly a small business, care about mobile marketing?

Why should a business, particularly a small business, care about mobile marketing?

Because that’s where you will find your customers.

Before they buy a product or service, they go online to locate companies, do research and identify the best opportunities – and they are increasingly doing it while on the go.

“Innovation has everything to do with how our brand is presented to clients,” said Steve Follett, CEO of Follett Corp., a Forks Township manufacturer of ice-making equipment for the health care and foodservice industries. “It’s every bit as important as the products we make.”

Follett joined MoJo Active Inc., an integrated marketing, advertising and public relations firm based in Watsontown, in hosting an event in the conference room at Follett with Google Inc. executives on keeping up with the evolving digital landscape.

Speaking via video clips, Lisa Gevelber, vice president of Americas Marketing at Google, said Google took a look at how to get small businesses to use technology more efficiently to reach customers.

The key, she said, is to focus on one real user at a time and create an emotional connection.

“We apply that principle,” she said. “The Web is what you make of it.”

Small businesses that use the Web grow 40 percent faster than those that do not, and yet, about half of the small businesses in the U.S. do not have any Web presence, Gevelber said.

With many people owning a smartphone or mobile device, they are increasingly looking for companies with mobile websites.

Brian Pedersen
Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108.

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