Central Penn Business Journal, Central Penn Parent and Lehigh Valley Business, have named a new editor and assistant editor.
This week, Senior Group Publisher Suzanne Fischer-Huettner announced the promotion of Ernest Long to editor and Ioannis Pashakis to assistant editor.
“We are excited to have these experienced leaders running our news operation for Central Pennsylvania and the Lehigh Valley,” said Suzanne Fischer-Huettner, group publisher at BridgeTower Media.
Together, Long and Pashakis will have oversight of all editorial operations.
The new promotions will allow the team to have renewed focus on both the midstate and Lehigh Valley, which they plan to use to make connections with area business leaders and focus the team’s content to the needs of the business communities they serve.
The move also brings an opportunity for the brands to push further into providing up to the minute coverage on the complex issues that matter to our readers online, while continuing important conversations on those topics through print products, relevant webinars and in-person events.
Long came to BridgeTowerMedia in early 2022 after 35 years as a journalist at The Morning Call in Allentown, Pa.
His career included extensive stints as a reporter, copy editor, and manager, including a department head.
The lifelong Lehigh Valley native has a passion for informing and entertaining readers.
He is excited about the renaissances taking place in the region’s inner cities and enjoys being out in the community, whether attending events like Bethlehem’s Musikfest, The Great Allentown Fair and Allentown’s Blue, Brews and BBQ or attending Lehigh Valley IronPigs or Phantoms games.
“I am excited for this opportunity, given the history of Lehigh Valley Business and the Central Penn Business Journal and the growth potential of our print and digital products,” said Long.
“Our business communities – from Allentown to Reading to York and everywhere in between — are strong, diverse, important and growing. There are stories to be told and we look forward to telling them.”
“Ernie brings more than 30 years’ experience to the role of Editor and has a successful history of print and digital news leadership and understands the importance of niche, local content for the business leaders in our markets,” said Fischer-Huettner.
Pashakis, who goes by Yanni among friends and sources, joined the journal in 2018 as its health care beat reporter.
In that time, he has expanded his coverage in the region to include nearly anything that impacts the region’s businesses, including state politics.
A transplant from Lycoming County, Pashakis moved to Harrisburg in 2018 and currently lives in Lancaster. He has a passion for breaking news in the business community and is always up for an in-person meeting if it’s over coffee.
“Working with area businesses during my time as a reporter has given me a passion for the region that I look forward to continuing into this new role,” said Pashakis. “Following the pandemic, we’ve really embraced a digital-first mindset and with a fully formed editorial team, it will really give us a chance to improve and expand on our quality journalism.”
“Yanni led a newsroom during his time at Bloomsburg University and has provided top notch reporting for the past few years as a reporter with our brands,” said Fischer-Huettner. “Together Ernie and Yanni will grow our coverage in both markets and provide the business-to-business news that is critical for our readers to run and grow their business.”
Lehigh Valley Business is a multimedia news source with 33 years of journalistic excellence that breaks news daily on its website, LVB.com.
It also publishes a print and online edition. In addition, Lehigh Valley Business publishes special focus sections and products throughout the year including Reader Rankings and Fastest Growing Companies in addition to the yearly Book of Lists. It also hosts eight annual events, including Women of Influence, Health Care Heroes and Forty Under 40, to recognize excellence and provide leadership opportunities.
In addition, Lehigh Valley Business facilitates thoughtful discussion with market leaders through its webinar series.
Lehigh Valley Business and its sister publication, Central Penn Business Journal, which covers business in Central Pennsylvania, are part of BridgeTower Media, one of the country’s leading business-to-business media companies with more than 40 print and digital publications in more than 25 U.S. markets.