Lehigh Valley Business received two Keystone Awards from the Pennsylvania Newsmedia Association for its reporting in 2020.
Reporter Dawn Ouellette Nixon earned a First Place award in the Feature Story category, for ‘Changing lives in Reading,’ a profile of Craig Poole, president of Reading Hospitality, which owns the DoubleTree Hotel in Reading.
Stacy Wescoe earned an Honorable Mention in the Business or Consumer Story category for, ‘Bold hair color is entering corporate culture, but limits remain.’
The Keystone Awards recognize the best journalism in Pennsylvania. PNA received nearly 2,600 entries from 117 news organizations. Entries – in 54 regular categories and 11 specialty categories across seven circulation and four broadcast divisions – were judged by journalists in New York.
“These awards are a real boost, coming at the end of a very tough year,” said Garry Lenton, Lehigh Valley Business managing editor. “I’m very proud of the work Stacy and Dawn have done. Their dedication to journalism and the Lehigh Valley business community is ever present.”
Ouellette, who covers health care, hospitality, women’s issues and other topics for LVB, wrote about Poole’s management philosophy, which included making it a priority to hire staff from the community.
“What we wanted here was to change lives.” Poole said. “That is the purpose of this hotel. We are a family. When the people are more important than the profit, we actually make more money. That’s called humanizing profit.”
Wescoe, who covers several beats and has a knack for spotting trends, noticed an increase in the number for people adopting bright hair colors and wondered how that was being accepted in the workplace. Turns out, it wasn’t a problem.
“Self-expression is becoming more acceptable,” Tina Hamilton, president and CEO of myHr Partner, an Allentown-based human services provider, told Wescoe. “You can even see executives with bright red or bright green hair, but they’re still professional.”
LVB competes in the Niche Publication category, which includes The Philadelphia Business Journal, Pittsburgh Business Times and The Caucus (Harrisburg).