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Just Born reverses decision, closes production facilities

Bethlehem’s Just Born, the maker of PEEPS, said it is now closing its production facilities to prevent the spread of COVID-19. PHOTO/FILE

Bethlehem’s Just Born has now decided to close its production facility through at least April 7 to help stop the spread of COVID-19.

Last week the family owned company said it intended to continue operations as it fell under the category of life-sustaining business, because it is a food manufacturer.

Just Born manufactures candy including PEEPS, Hot Tamales and Mike and Ikes.

Its retail stores have been closed since March 17 and will also remain closed until at least April 7.

“We will take this opportunity to further clean and sanitize our production facilities, offices and corporate headquarters,” the company said in a release.

Most office workers are able to work from home.

All employees will continue to be paid throughout this time period, the company said.

PEEPS fans need not fear, the company said that all of its PEEPS, a popular Easter confection, have already been produced and shipped to retailers for the upcoming Easter season.

Just Born said it also has enough stock of many of its other popular brands for the short term but several individual items may become out of stock.

Writer Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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