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Happy Meal turns 40: McDonald’s marketing savvy has kept kids coming back for generations

The McDonald’s Happy Meal turns 40 this month, and the nostalgia for those “happy” memories of unboxing a toy surprise with a side of fries is the backbone of a promotion McDonald’s is running in November.

Writer Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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