Former arena manager tapped to lead Reading Royals

A familiar face is coming back to lead the Reading Royals hockey team.

The Berks County Convention Center Authority, which runs the Santander Arena where the team plays, agreed to purchase the assets of the Royals from team owner Jack Gulati last month.

The authority had previously been an owner of the team between 2011 and 2014, before Gulati purchased it.

One of its first moves was to bring in David Farrar as the new president and general manager of the team. Farrar had previously served as general manager of Santander Arena for about three years.

He most recently worked as director of booking for Oak View Group Facilities at Rupp Arena in Lexington, Kentucky.

Farrar will be relocating to Berks County with his family.

The authority is expected to take ownership of the team in June pending approval by the league’s board of governors.

Farrar commented on his return in a press release issued by the team.

“The City of Reading is a tight-knit community unlike any other I’ve found in my career, so I am thrilled to return home to support this staple in our community. There is no denying the importance of the team to the City, and I look forward to contributing to the continued development and revitalization of a city that is so close to my heart,” he said.

The authority cited Farrar’s experience and skills set as reason he was chosen for the job.

The authority said Farrar “brings established and well-documented knowledge of the Reading/Berks County market to the position. His experience includes administration, operations, marketing, budgeting, booking, and event operations for arenas and theaters.”

As General Manager, Farrar will be responsible for the overall management, promotion, and day-to-day operation of the hockey team.

The Reading Royals are now in their 18th season playing hockey in Reading.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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