First date to courting and beyond, tourism drives growth

PHOTO/BRIAN PEDERSEN The PPL Center in Allentown: More than 15 million people visit the Lehigh Valley each year. The more people the region attracts, the better the chances that some of those visitors are potential investors and business owners.

(Editor’s note: This is the second in a five-part series, which runs monthly, written by Discover Lehigh Valley president Mike Stershic, on the economic importance of tourism in the Lehigh Valley.)

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