A financial advisory firm looking to capitalize on the growing financial services needs for professionals in downtown Allentown will occupy space in Tower 6 in September.
Dennis Morton Jr., co-founder and principal of Morton Brown Family Wealth, said his firm is in temporary space at 532 Hamilton St. in downtown Allentown until its office space is ready. Morton said he and co-founder and principal Kathryn Brown have been business partners for a number of years and worked at Corbenic Partners, a firm off Center Valley Parkway in the Bethlehem area, in a more suburban office environment.
He and Brown left that firm this year and embarked on their own venture, lured by the growth of downtown Allentown and, in particular, by Tower 6.
The 12-story office building, which opens Thursday, has been drawing companies lured by tax incentives offered through the Neighborhood Improvement Zone, but also by what some new tenants describe as an environment of synergy and collaboration.
Morton said the move to Tower 6, where the firm will occupy about 3,500 square feet, was driven largely by the professional landscape, work-life balance and community involvement, all of which are important to the firm and could be found in downtown Allentown.
“The companies that are here, the migration of people coming downtown for different things, just the conversion of the professional, the lifestyle and the arts were really compelling for us,” Brown said. “We’ve typically been in suburban areas.”
The firm, which serves high net worth individuals and families, small-business owners and professionals, specializes in advising clients looking to be intentional with their wealth.
“We have an extensive network of professionals,” Morton said. “The outreach for us has been very positive. We are looking forward to being active members of the community.”
City Center Allentown is developing Tower 6, which has 145,000 square feet of space. It has less than 10,000 square feet available.