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Health Care Summit

Event Date: August 18

Lehigh Valley Business’ Health Care Summit will feature expert speakers on a wide range of health care-related topics pertinent to local businesses.

For questions, please contact our events team at lvbevents@bridgetowermedia.com

Lehigh Valley Business is COVID conscious and will be making educated decisions on whether events are online or in-person per CDC recommendations and state and county guidance. For now, events for 2022 are moving forward as online but as soon as we can come back together in person to celebrate excellence we look forward to doing so.


Kevin A. Vrablik, MD, MPH Chief, Division of Occupational Medicine, Department of Medicine; Medical Director, Employee Health Services; Executive Medical Director, HealthWorks

Kevin Vrablik, MD, MPH, joined Lehigh Valley Health Network (LVHN) in June 2008 as a Staff Occupational Medicine and Employee Health physician and has served as Medical Director of Employee Health Services at LVHN since September 2016. He attended Boston University College of Arts and Sciences in Boston, MA, where he graduated in 1989 with a Bachelor of Arts degree in mathematics and a minor in biology. Dr. Vrablik received his Doctor of Medicine degree from Pennsylvania State University College of Medicine in Hershey, PA, in 1993. He completed a general surgery internship at Beth Israel Deaconess Medical Center in Boston, MA, in 1994.

Dr. Vrablik went on to complete a family medicine residency at the University of Pittsburgh Medical Center’s St. Margaret Memorial Hospital in 1997. He performed his Occupational Medicine Residency Program at the University of Pennsylvania, Perelman School of Medicine in Philadelphia, PA, in 2014 and served as Chief Resident during both years in the program. Dr. Vrablik also received his Master of Public Health degree in 2014 from East Stroudsburg University, Department of Health Studies.

In his years working with LVHN’s occupational medicine division, HealthWorks, he has been a key resource in navigating medical marijuana challenges in recent years and the COVID-19 pandemic

 

 

Jill Welch, Partner and Chair Barley Snyder Employment Practice Group

Jill is a partner in and chair of Barley Snyder’s Employment Practice Group, where she counsels companies in
handling workplace challenges and helps clients resolve disputes, claims, cases, and litigation in all aspects of
labor and employment law.

As an employment law counselor, Jill assists in developing employment policies, employee handbook
provisions, non-compete and restrictive covenants and severance agreements, and has assisted companies
through difficult layoffs and reductions in force. Jill serves as her clients’ counselor-on-call, advising clients daily on a myriad of employment issues such as Internet and drug and alcohol abuse, evaluating requests for Family Medical Leave Act and military leaves of absence, questions under the Fair Labor Standards Act, using criminal background checks in hiring, conducting terminations, and other workplace challenges.

In her employment litigation practice, Jill represents employers and companies of all types – large and small, public, private, family-owned, emerging companies, entrepreneurs and others – on matters ranging from employment discrimination, benefits, contracts, collective action wage and hour claims, non-compete cases and unemployment compensation appeals to Sarbanes-Oxley and OSHA whistleblower cases, and labor management relations before administrative tribunals and state and federal courts.

Jill works with companies across a wide range of industries including manufacturing, products, retail, banking and other finance-related companies, hospitals, long-term care facilities and other health care entities, food processing, hospitality, construction and property management, communication, technology, transportation, agri-business, professional services and non-profit organizations.

Jill also defends Barley Snyder’s food and agribusiness clients in matters ranging from class and collective action wage and hour litigation, whistleblower complaints, restrictive covenants and employment discrimination claims, and provided counsel to companies on a wide range of employment practices and policies.

 

Kenneth R. Bertka, MD, CPHIMS, FAAFP Family Physician, Vice President of Clinical Integration

Ken Bertka is a family physician, clinical informaticist and physician executive focused on clinical integration, value-based care, population health and healthcare transformation.

He is Vice President of Clinical Integration for St. Luke’s Care
Network in eastern Pennsylvania – a clinically integrated network (CIN) consisting of 11 hospitals, 300 practices, 2,000 physicians/providers and several post-acute facilities.

Previously, he was Chief Medical Officer for Integrated Health Network of Wisconsin, a statewide CIN. Bertka held positions with Mercy Health in Ohio including CMO of Mercy Health Physicians and Mercy’s CIN in northwest Ohio, and Chief Medical Information Officer for the Northern Division of Catholic Health Partners.

Bertka spent 20 years in a five-physician family medicine practice which he founded. In 2004, he was the physician lead for the first multi-hospital implementation of computerized physician order entry within Catholic Health Partners. Bertka was elected to a three-year term on the American Academy of Family Physicians (AAFP) board of directors in 2007. He served
six years as co-editor of The Core Content Review of Family Medicine. He led Mercy Health’s patient-centered medical home (PCMH) initiative and chaired Mercy’s Primary Care Clinical Institute. He served as President of the Ohio Academy of Family Physicians (OAFP) and represented OAFP on the Ohio PCMH Education Advisory Group which developed a PCMH model for medical student and residency education. He served on the PCMH design team and episode payment steering committee of the State of Ohio’s Office of Health Transformation. Bertka’s career path affirms his decision to commit the remainder of his professional career to re-engineering the health care system for patients and their communities.

A member of the AAFP since 1979, Bertka has served on numerous committees and commissions. He chaired the AAFP Commission on Membership and Member Services and the AAFP Chapter Affairs Committee. He served as Board liaison to the Quality, Science, and Governmental Affairs committees. Additionally, Bertka has served in various capacities on AAFP projects relating to electronic health records, medically related computer classes and office computerization. In his AAFP board role, he was actively involved in the transformation of the U.S. health care system through promotion of the patient-centered medical home and advocacy for primary care as the foundation of meaningful health care reform. He chaired the AAFP Task Force on Accountable Care Organizations. Bertka is past president of the Council of Medical Specialty Societies. He
is an accomplished speaker and author on health care transformation topics. His clinical work includes precepting residents and medical students at one of St. Luke’s family medicine residency programs.

Bertka and his wife, Vicki (also a family physician specializing in hospice/palliative care medicine), have been recognized for their substantial contributions to their Catholic parishes, Boy Scouts of America, and family medicine. The couple was honored as AAFP Philanthropists of the Year in 2002 and OAFP Philanthropists of the Year in 2000. Bertka volunteered as a Homeland Security Ohio Citizens Corps physician, Douglas Foundation Board member and as a presenter for Tar Wars, the AAFP’s tobacco-free education program.

Raised in Toledo, Ohio, Bertka attended the University of Toledo where he graduated summa cum laude with a degree in biology. He earned his medical degree at the University of Cincinnati. Bertka completed his family medicine residency at the Medical College of Ohio/St. Vincent Medical Center where he served as chief resident. He also completed a Family Medicine Faculty Development Fellowship at Michigan State University.

Bertka is board certified by the American Board of Family Medicine. Bertka was in the inaugural cohort of physicians to be Board Certified in Clinical Informatics in 2013. In 2015, he was recognized as a Healthcare Hero for Lifetime Achievement by the Northwest Ohio Hospital Council.

The Bertkas have two sons and two rescue dogs. Their older son, Brian, is a pilot and their younger son, Kevin, is an on-line payroll consultant. Ken enjoys model trains, computers, fishing, and cycling.

 

 

John Lufburrow, VP of Sales for Eastern PA

John joined Highmark in 2017 after 14 years in the pharmaceutical industry working for The Procter and Gamble Company and later with French pharmaceutical giant Sanofi. In his career he has built significant experience in sales, marketing, training, early stage product development and business development. Substantial industry contributions have been made in launching products, developing leaders and creating winning cultures with his passionate leadership style.

He started his Highmark career in National Sales working with large employer groups, followed by a promotion to Director of Customer Alignment where he served as a leader in both strategy and activation efforts. During 2018 John’s team proved integral in bringing UPMC to the negotiating table while helping thousands of our members find care with network providers. Over the last year John served as Highmark’s Vice President of Producer Strategy overseeing the health plans distribution channel and leading the redesign external engagement efforts.

John currently oversees all Commercial Market Sales and Service in Eastern Pennsylvania. He lives in the greater Harrisburg Area.

 

 

Mr. Tracy has been working in the area of connected care and innovation since 1993. Joe currently oversees the Lehigh Valley Health Network’s Center for Connected Care and Innovation, which provides more than 100,000 virtual clinical encounters a year.

Joe currently serves as the Co-Chair of the Pennsylvania Telehealth Advisory Committee and sits on the Advisory Board for the Mid-Atlantic Telehealth Resource Center (MATRC). He is also a past President of the Center for Telehealth and e-Health Law and a Past Chair of the American Telemedicine Association’s (ATA) Institutional Council.

In 2013, Joe was one of three members of the Lehigh Valley Health Network to accept the American Nursing Credentialing Center’s Magnet Prize for “Telehealth Services.” In 2003, Mr. Tracy accepted the ATA President’s Award on behalf of the Missouri Telehealth Network and in 2006 he accepted ATA’s Leadership Award for his individual contributions to the field of telehealth.

 

Joseph A. Tracy, MS, Vice President – Connected Care and Innovation, Lehigh Valley Health Network

Mr. Tracy drafted the telehealth Medicare reimbursement language for the Southern Governors Association in 1999 and for U.S. Senate Bill 2505, which significantly improved Medicare reimbursement for telehealth in October 2001. Joe has also testified before Congress and the Federal Communications Commission on issues related to telehealth.

Joe is also the Editor of A Guide to Getting Started in Telemedicine, published by the federal Office for the Advancement of Telehealth.

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