Loading Events

« All Events

  • This event has passed.

2019 Health Care Symposium


Thursday, August 01, 2019
7:30 am - 10:30 am


DeSales University
2755 Station Avenue
Center Valley, PA United States

The Health Care Symposium will feature speakers addressing the current trends in the health care industry.


Contact Information
Dayna Edelman

Lehigh Valley Business

Online Registration Available?  No

Kenneth R. Bertka, MD, FAAFP, CPHIMS, Vice President of Clinical Integration, St. Luke’s Care Network

Ken Bertka is a family physician, clinical informaticist and physician executive focussed on clinical integration, value-based care, population health and healthcare transformation. He is Vice President of Clinical Integration of St. Luke’s Care Network in eastern Pennsylvania – a network consisting of 10 hospitals, 300 practices, 1900 physicians/providers and several post-acute facilities. Previously, he was Chief Medical Officer of Integrated Health Network of Wisconsin. Bertka held positions with Mercy Health in Ohio including CMO of Mercy Health Physicians and Mercy’s Clinically Integrated Network in northwest Ohio, and Chief Medical Information Officer for the Northern Division of Catholic Health Partners. Bertka spent 20 years in a five-physician family medicine practice which he founded. He served six years as co-editor of The Core Content Review of Family Medicine. He led Mercy Health’s patient-centered medical home (PCMH) initiative and chaired Mercy’s Primary Care Clinical Institute. He represented the Ohio Academy of Family Physicians (OAFP) on the Ohio PCMH Education Advisory Group and served on the PCMH design team and episode payment steering committee of the State of Ohio’s Office of Health Transformation. 

 A member of the AAFP since 1979, Bertka has served on numerous committees and commissions, including the AAFP Commission on Membership and Member Services, the AAFP Chapter Affairs Committee and Board liaison to the Quality, Science, and Governmental Affairs committees.  In his AAFP board role, he was actively involved in the transformation of the U.S. health care system through promotion of the patient-centered medical home and advocacy for primary care as the foundation of meaningful health care reform. He chaired the AAFP Task Force on Accountable Care Organizations. Presently, Bertka is President of the Council of Medical Specialty Societies.   

Raised in Toledo, Ohio, Bertka attended the University of Toledo where he graduated summa cum laude with a degree in biology. He earned his medical degree at the University of Cincinnati. Bertka completed his family medicine residency at the Medical College of Ohio/St. Vincent Medical Center where he served as chief resident. He also completed a Family Medicine Faculty Development Fellowship at Michigan State University. Bertka is board certified by the American Board of Family Medicine and was in the inaugural cohort of physicians to be Board Certified in Clinical Informatics in 2013. In 2015, he was recognized as a Healthcare Hero for Lifetime Achievement by the Northwest Ohio Hospital Council. 

Daniel Day, Chief Marketing Officer, Senior Vice President, Central Pennsylvania, Highmark Inc.

Daniel Day is the chief marketing officer and senior vice president of the central Pennsylvania region for Highmark Inc. In this role, Day oversees the market and brand strategy of Highmark Health and Penn State Health’s partnership. Announced in 2017, the partnership includes plans for a collective investment of more than $1 billion toward the development of a high-value, community-based health care network designed to keep care local and enhance collaboration with community physicians.

Day joined Highmark as vice president of large group accounts for central and northeastern Pennsylvania regions before being appointed to senior vice president of central markets for Highmark Blue Shield. He has more than 25 years of experience in the health care industry, including positions with Aetna and Murray Securus Insurance, where he served as vice president of Health Benefits. 

Day is a graduate of Ursinus College with a degree in economics and business administration and earned his Certified Employee Benefits Specialist certification through The Wharton School of Business and the International Foundation of Employee Benefit Plans

Jonas Pearson, MS, RPhAccount Manager, Pharmacy Client Services, Geisinger Health Plan

Jonas Pearson is the Account Manager, Pharmacy Client Services for Geisinger Health Plan (GHP) in Danville, PA.  His emphasis is in strategic partnerships, new client implementations, and account management for self-funded employee prescription drug plans.  Additionally, he oversees the staff responsible for the clinical portion of medical benefit drug prior authorization. He has been with GHP for twelve years with expertise in trend management, formulary development, utilization management, and the prior authorization process.  Formerly he worked in Research & Development at Merck Research Laboratories in West Point, PA. He also has experience in hospital, long term care, retail, and mail service pharmacy settings. Jonas received his BS degree in pharmacy from the University of the Sciences in Philadelphia and his MS degree in pharmaceutical sciences from Temple University. He is an adjunct professor of pharmacy at Wilkes University in Wilkes-Barre, PA.  He and his wife have a farm in northeast Pennsylvania. 

Madeline Chaffee, MCHES®, Strategic Wellness Consultant, Populytics/Benefit Corporate Wellness

Madeline Chaffee effectively plans and implements corporate wellness programs with a goal to improve the health and wellness of a given population. She also designs and facilitates program assessments.

Ms. Chaffee received her bachelor’s degree in Public Health from Southern Connecticut State University. She is a Master Certified Health Education Specialist (MCHES®).

Perry Meadows, M.D., J.D., MBA, Medical Director, Government Programs, Geisinger Health Plan

Dr. Meadows is the medical lead for government programs, which includes Medicare and Medicaid. Responsibilities include health care services and the development of medical necessity guidelines for Geisinger Health Plan. Dr. Meadows is the Medical Director lead for GHP Fraud, Waste, & Abuse. Dr. Meadows is the winner of the 2018 Geisinger Health System Excellence in Advocacy Award for his work with legislators and others related to multiple healthcare issues, including the opioid epidemic.   

Dr. Meadows is currently involved in multiple internal and external efforts related to substance use disorder, especially the opioid epidemic. Dr. Meadows leads much of the work at the Health Plan and participates on several Geisinger Health System initiatives related to substance use disorder. Dr. Meadows is Chair of the Greater Susquehanna Valley Behavioral Health and Addiction Impact Council and the Northumberland County Opioid Coalition, as well as Vice Chair of the Snyder Union Opioid Alliance and is a member of the newly formed Youth of the Valley Mental Health Coalition. Dr. Meadows speaks on a local, regional, and national level on topics related to substance use disorder, including stigma and is also currently involved in multiple research efforts related to substance use disorder. Dr. Meadows is also co-author of a recently released book, A Thousand Tears: An Enabler’s Journey, which describes the journey of his family as they dealt with substance use issues of several individuals in their life and their escape from the Enabler’s Cycle.

Dr. Meadows graduated from Marshall University with a Bachelor of Science in chemistry, Master of Science in Biological Sciences, and Doctorate of Medicine. Dr. Meadows completed his internship and residency at Marshall University School of Medicine in Family Practice and is a Fellow of the American Academy of Family Physicians. Dr. Meadows also received his Juris Doctor from Salmon P. Chase College of Law, Northern Kentucky University and M.B.A. from Regis University. Dr. Meadows has been with Geisinger Health Plan since August 2014. Prior to joining GHP, Dr. Meadows was in Louisville, KY for several years.

Pam Gurtis, Wellness Engagement Specialist, Highmark Health 

Pam Gurtis is a Wellness Engagement Specialist at Highmark Health, where her focus is the internal customers, its employees. Pam and her team develop, pilot and implements strategies to help forward the Highmark Mission of creating a place where everyone can embrace their health. 

Pam has been in the business of health and wellness for 30 years. After starting her career in Washington, DC working for the Central Intelligence Agency as deputy director of wellness Pam relocated to Wilkes Barre where she owned and operated her own wellness business.  After 6 years of self-employment Pam moved on to corporate work at Blue Cross of Northeastern Pennsylvania as Employee Health and Wellness Manager within the HR function and now serves as a Wellness Engagement Specialist at Highmark.

Pam believes that the collective energy created by an engaged community can help build a new system of health that starts in the workplace. A better place is a place where everyone can personally strive to embrace their health. Her charge is to do her part in creating this experience for all.

Dr. Benjamin T. Edelshain, MD, Vice President, Clinical Design & Innovation, Highmark, Inc.

Dr. Edelshain is part of the Clinical Services leadership team at Highmark BCBS and serves as Vice President of Clinical Design & Innovation. With the support of his team, he is accountable for developing new solutions to ensure patients/members are able to navigate through their healthcare journey regardless of where they are in life. He is also responsible for innovation/technology initiatives that drive measurable outcomes in improved quality, medical cost reduction and superior  patient experience.

Prior to Highmark, Dr. Edelshain was an Expert at McKinsey & Company and has extensive healthcare experience, with a particular focus on digital patient-facing technologies, patient satisfaction, agile product development, design thinking and value-based healthcare. Dr. Edelshain earned his MD and undergraduate degree in Pharmacology from The University of Edinburgh. He practiced as a resident surgeon at University College London Hospital and has research experience at biopharmaceutical companies and Yale School of Medicine. 

Harvey B. Guindi, Chief Information Officer, Health Network Laboratories

Harvey Guindi joined HNL as Vice President, Information Services in June 2013 and was promoted to the office of Chief Information Officer in June 2014. In this capacity he serves as part of the HNL Executive Management Team, and leads the design, development and implementation of Business Technologies by leading the Software Design and Engineering, Project and Product Management, Enterprise Architecture, Support and Infrastructure, Clinical Applications and Client Solutions teams in order to deliver strategic innovation and application to improve the customer experience, provide actionable, predictive and prescriptive analytics throughout the healthcare continuum that impact behavior and create digital transformation initiatives that improve outcomes, care and costs by leveraging Lab Medicine value diagnostics in healthcare.

Prior to HNL, Guindi served as Chief Information Officer and Director of IS for eight years at CoreLab Partners (previously RadPharm In. Guindi also held the position of Assistant Director, Discovery Systems at Purdue Pharma LP. He has his BS, Computer Science, from California State University, Fullerton.

Puneet Maheshwari, Chief Executive Officer, DocASAP

Puneet is a technologist with more than 17 years of experience working in various Silicon Valley technology startups and in the business technology office of McKinsey & Company. Puneet earned his Master of Business Administration in Finance and Entrepreneurship from the Wharton School of Business, University of Pennsylvania.