President & CEO
Holmberg is helping to shape the future of the fast-evolving health care industry. He has proactively and regularly engaged with trade associations, regulators, peer organizations, strategic partners, and government entities, both regional and national , to resolve critical health care issues and ensure the equitable treatment of Highmark Health’s patients, policyholders, and business customers.
Holmberg joined Highmark Health in 2007 and was named president and CEO in May 2014.
Unlike many of his peers, who are tenured doctors or career health care executives, Holmberg is applying his retail industry expertise and proven customer-centric concepts to the health care experience — all designed to disrupt the industry by delivering lower cost, higher quality care on consumers’ terms.