Marketing and communications experts agree that it’s best to be present but not pushy, branded but not brand-forward, and to be ready to transform strategies on a dime. Here are some notable examples of these kinds of pivots from food and beverage, apparel and other industries.

Four more counties, including Cumberland and Dauphin have been given stay at home orders until April 30, and Pennsylvania’s schools and non-life-sustaining businesses are to stay closed until further notice, Gov. Tom Wolf said during a press conference on Monday.

Critical support is being made available to small businesses and nonprofits in the Greater Lehigh Valley thanks to an emergency grant fund put together by a group of business leaders.

The move to close colleges and universities amid the COVID-19 outbreak has led many students and families to wonder if they would get some type of refund for losing access to housing, dining services and other amenities they already paid for.

Lehigh Valley Health Network will now allow no more than one support person for mothers in labor in order to reduce coronavirus risks for patients, staff and visitors.

A Reading-based pretzel manufacturer is participating in what is turning out to be a fairly “unique” national marketing effort.

Working from home has become the new normal for a majority of us during the coronavirus crisis. For parents, this requires adjusting to parenting while working. 

Gov. Tom Wolf and Secretary of Health Dr. Rachel Levine announced on Friday that they would be issuing new stay at home orders to help staunch the spread of COVID-19 in Berks, Butler, Lackawanna, Lancaster, Luzerne, Pike, Wayne, Westmoreland and York counties.

The Coronavirus Aid, Relief and Economic Security (CARES) Act provides billions of dollars for industries imperiled by the coronavirus pandemic — airlines and hotels included — and makes billions of dollars available for small businesses who have seen their income all but cease due to prohibitions on large gatherings.

Wind Creek Bethlehem said a total of three employees have now tested positive for COVID-19. After identifying a COVID-19 positive employee who had last worked on March 14, two more employees exhibited symptoms after the closure of the property.