Coordinated Health, based in South Whitehall Township, announced today it named Amy Nyberg as president and chief operating officer.
Nyberg has served as chief integration officer since 2013 when she joined the health network.
As president and COO, both newly created positions, Nyberg said she plans to continue the health network’s growth and expansion she began in her previous role.
Coordinated Health, a for-profit hospital and health care network with about 1,400 employees, is one of the smallest health networks in the region. Despite its size, Coordinated has remained competitive in the quality and cost of its health care, she said.
“There is no question the competition is increasing,” Nyberg said. “We always viewed that as a good thing. Competition should be a call to action for everyone to get better at what they do.
“We believe that the playing field favors larger organizations. We think smaller innovators are needed in order to change the way health care is delivered.”
Coordinated Health will continue its expansion into northeastern Pennsylvania, particularly the Scranton/Hazleton area, and in western New Jersey, and in adding new medical specialties, such as bariatrics, endocrinology and areas that appeal to an aging population, Nyberg said.
“We are in growth mode,” she said. “Our No. 1 focus is continuing to expand what Coordinated Health has always been: as innovators and focused on employers and on schools to deliver the highest quality and the lowest cost.
“Our quality is unmatched, but health care is changing. How employers want to buy health care is changing. We intend to be leaders in enabling employers to change the way they buy health care and reduce costs to employers and to individual patients.”
Nyberg said Coordinated Health has focused on bundling health care products and payments as a way to simplify and reduce costs.
“So rather than get eight bills, you get one. You’ll know up front what the cost will be and the level of outcomes,” she said.
“That’s the direction we’re headed and the direction the industry is headed. There are some that have made more progress on that across the country. Especially in this region, we feel we are ahead of the curve and we want to stay ahead of the curve.”
Dr. Emil DiIorio, chairman and CEO, lauded Nyberg and her success.
“Amy has been at the heart of our remarkable process innovation and growth over the past five years,” DiIorio said in a statement.
“Her success in bundling health care delivery and producing high-quality patient outcomes has earned her the trust and respect of our clinical and administrative teams.”
Prior to joining Coordinated, Nyberg held leadership positions at Centura Health, the largest health system in Colorado, and Allina Health in Minnesota.
Early in her career, she served as a consultant nationally providing expertise in strategy and development, physician engagement, practice management, analytics and information technology implementation.
Nyberg earned a bachelor’s degree in English literature at Arizona State University and a Master of Business Administration in health administration from the University of Colorado.
She is involved in the community and serves in a leadership role with the American Heart Association and is president of the board at River Valley Waldorf School in Upper Black Eddy