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A Conversation With: Rocky Gencarelli, president and CEO of Miers Insurance of Allentown

Rocky Gencarelli –

LVB: Tell me about Miers Insurance, when it was founded and what services does it provide?

Gencarelli: Established in 1892, Miers Insurance is one of the oldest, privately-owned independent insurance agencies in Pennsylvania. We are a full-service insurance agency dedicated to providing insurance and risk management solutions for individuals, families, businesses, and employees locally in the Lehigh Valley and across Pennsylvania and New Jersey. With over 130 years in the insurance business and a highly accredited staff, we are able to write insurance programs for the most basic industry types and the most complex, as well as meeting the unique needs of your lifestyle and your family. Our firm provides Business, Benefits, Personal and Risk Management Products and Services.

LVB: What keeps your office the busiest?

Gencarelli: Our company is built on the foundation of a front-line service model. Accurate, responsive, forward-thinking consultation keeps us busy. A continual aim to improve efficiency through technology and insight charges our batteries. We are fueled by helping customers find ways to protect themselves, their employees and their business. “We Protect Your Story” is our tagline and we stay busy in this pursuit.

LVB: Many businesses have changed the way they operate because of COVID-19, has Miers made changes?

Gencarelli: Our firm got ahead of remote working prior to being encouraged to in 2020. Our business is considered essential, and we have had 40-50% of our staff in the office much of 2020 and 2021. The remainder of our staff works on a flex-hybrid schedule. The pandemic has altered the landscape of the workplace and, while we are an old agency, our ability to adapt to a modern workplace landscape has met the times.

LVB: What do you see on the horizon for the firm?

Gencarelli: In spite of a pandemic, our firm has grown. We have hired skilled staff, expanded into other service lines such as Risk Management and found ways to give back to our community in their time of need. We have a smart, driven staff of industry experts and continue to look at enhancing customer experience and value. We are a local independent agency with the scope and reach of a national broker. We value client relationships and strive every day to simply do a good job.

Writer Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at swescoe@bridgetowermedia.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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