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Consulting firm helps job seekers shine online

A Bethlehem man has launched an online consulting business to help people build their personal brand.

A Bethlehem man has launched an online consulting business to help people build their personal brand.

Dave Burrington started Dave Burrington Consulting this month to help clients understand the value and importance of having credible online profiles. He consults on such areas of online presence as personal blogs and social media.

“With more and more employers plugging candidates into search engines, it is imperative that applicants provide them reasons why they would be a good fit,” said Burrington.

Burrington, who also works in the restaurant industry, said he sees his company use Google and social media to screen candidates for managerial and other positions. And he said it’s a good tool.

“Applicants can say anything on their resume or in their interview,” said Burrington. “Then you go on their social media and find a totally different person.”

He said the key is to have the person you’re showing online be in line with the type of person a company wants to hire.

He said he helps to build a client’s online profile with basic search engine optimization tools and relevant skills and experience, hopefully to increase the response rate for potential jobs.

For more information, call (610) 657-1525.

Hydro-ponics store blooms in Bath

Hydro-Ponics of the Lehigh Valley is now open on the Beth-Bath Pike (Route 512) in Bath. It is the third location for the company, which also has locations in Harrisburg and Alabama. Tom Fine, co-owner and general manager of the Lehigh Valley store, said the new location seemed like a perfect fit.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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