Please ensure Javascript is enabled for purposes of website accessibility

Classic movie, modern marketing idea

PHOTO/JENNIFER GLOSE EggZack staff includes (standing fom left) Valentin Zaraf, product manager and limited business partner; Steven Chiocchi, director of business development; Peter Collipp, sales manager; Elizabeth Rich, director of operations and limited business partner; and Chris Keller, account manager. Seated is Jon Zack, founder, CEO and majority business partner.

How did one simple word from a classic children’s movie inspire the only automated marketing system of its kind in the nation?

How did one simple word from a classic children’s movie inspire the only automated marketing system of its kind in the nation?

“Exactly” is the word.

And it is the exact story behind Jon Zack, founder, CEO and majority partner of EggZack in Bethlehem.

A self-made entrepreneur and computer programmer from Metuchen, N.J., Zack started EggZack in 2008 and worked out of his barn in Jersey for three years to develop an automated marketing system. Today, the company is recognized as an emerging force in the Greater Lehigh Valley.

The recently U.S. patented system is the sole product marketed by Zack’s company. He created it to help businesses increase sales by automating the output and visibility of company information through various media, including blogs and email, and the use of social media and search engine optimization.

“I was watching ‘Charlotte’s Web’ with my daughters back in 2006 and the rat held up an egg and said exactly [pronouncing it eggzackly],” Zack said. “When I saw it, I said ‘eggzackly what you want … more sales,’ and I liked the word so much.”

Hence, the company name. And the motivation to merge his passions for technology and business.

“John is contagious,” said Elizabeth Rich, director of operations and a limited business partner at EggZack. “His passion transcends through every inch of the company and product.”

A self-learner, Zack taught himself how to write computer programs on his Commodore 64 and Sinclair 8088 computers more than 30 years ago. He maintains the same passion today.

At 19, he wrote a 20-page proposal to one of the largest retailers in the world, suggesting that it automate its inventory records. The idea came to Zack when he learned that the company was generating $110 million in sales per year but was using index cards for its inventory.

Jennifer Glose
Reporter Jennifer Glose covers health care, Berks County and other topics. She can be reached at jenniferg@lvb.com or 610-807-9619, ext. 111.

Business Journal Events

Best Places to Work in PA

Thursday, December 02, 2021
Best Places to Work in PA

Diversity, Equity, and Inclusion Summit

Wednesday, March 30, 2022
Diversity, Equity, and Inclusion Summit

Women of Influence Awards

Monday, May 02, 2022
Women of Influence Awards

2022 Health Care Heroes

Wednesday, June 01, 2022
2022 Health Care Heroes
/* code for sifitag */