CBRE has named Rija Beares to lead its Greater Philadelphia Region, which includes both the Lehigh Valley and Central Pennsylvania in addition to downtown and suburban Philadelphia, Delaware and Southern New Jersey.
In her new role as advisory services market leader, Beares will be responsible for driving the company’s growth strategy in the region and leading the company’s advisory services business including leasing, sales, valuations, debt and structured finance and property management.
“After a thorough review process, Rija emerged as the clear choice to take the Philadelphia business into the future,” said Michael Caffey, regional president for CBRE’s North Region. “Not only is she highly regarded as a leasing professional by her peers and clients, she is also well respected for her leadership qualities, work ethic and her ability to manage complex situations with aplomb.”
Beares joined CBRE in 2002, advising institutional and entrepreneurial owners in structuring lease transactions and developing lease-up strategies.
In 2010 she began focusing exclusively on representing corporate occupiers of real estate. She also served as the leader of CBRE’s technology and Media practice for the Greater Philadelphia region.
She will be based out of Radnor.