The Anderson Group, a 15-person marketing and public relations firm based in Sinking Spring, has added an office in Cleveland, Ohio.
The agency’s new office is being run by Kasey Crabtree, who was hired as a strategic business development director and will work with freelancers to serve the market.
Linda Anderson, managing partner of the firm, said Anderson Group already had business partnerships in Cleveland and an office seemed like a natural progression for the company. Crabtree will help build on the firm’s existing connections.
Anderson said the company has been looking to expand geographically for some time.
She noted that having an office in Cleveland will help Anderson reach into the Pittsburgh and western Pennsylvania markets between Berks and Cleveland.
The firm looked at a number of regions for expansion. But not only did it have business contacts in Cleveland, it also had a complementary market that Anderson felt could use her firm’s skill sets.
“In so many respects Cleveland reminds me of the community we have here in Berks County,” she said.
Crabtree will collaborate with Anderson Group’s strategic partners, including Essex Digital Platform in Warrensville Heights, Ohio and Trusted Advisers Network in Wyomissing.
Anderson said geographic growth is only part of Anderson’s expansion strategy. The firm is also developing its business information and data analytics offerings.