A Berks County bank is getting a new name and a new look. This week VIST Bank of Wyomissing began changing its signs and printed materials to reflect its new name Tompkins VIST Bank.
The new name reflects the bank’s merger with the New York-based Tompkins Financial Corp. in January 2012.
“The organization agreed it was time to emphasize the Tompkins name throughout our Pennsylvania marketplace,” said Tompkins VIST Bank President and CEO Scott L. Gruber. “The rebranding will help us better leverage the strength of the Tompkins name and value it brings to customers through its local entities Tompkins VIST Bank, Tompkins Insurance and Tompkins Financial Advisors.”
The change will affect the bank’s 20 branch offices in Berks, Delaware, Montgomery, Philadelphia and Schuylkill counties.
There will be no change in staff or services as a result of the branding change.