Please ensure Javascript is enabled for purposes of website accessibility

Behind the List with with Jason Mcclure, VP and General Manager at Dorney Park & Wildwater Kingdom Dorney Park: Generating smiles and thrills since 1884

Jason McClure, vice president and general manager of Dorney Park, has been with the company since 2008. /Photo Christopher Holland

Tourism has helped drive the economy of the Greater Lehigh Valley for years, and one place that’s contributed significantly to that success is Dorney Park & Wildwater Kingdom. For more than 100 years, Dorney has provided amusement services to residents of the Lehigh Valley and beyond; and those services are only continuing to grow.

Tourism has helped drive the economy of the Greater Lehigh Valley for years, and one place that’s contributed significantly to that success is Dorney Park & Wildwater Kingdom. For more than 100 years, Dorney has provided amusement services to residents of the Lehigh Valley and beyond; and those services are only continuing to grow.

Here to answer this week’s “Behind the List” questions is the vice president and general manager at Dorney Park, Jason McClure.

Lehigh Valley Business: How long has Dorney Park & Wildwater Kingdom been operating in the Lehigh Valley and where do most of your visitors hail from?

Jason McClure: Dorney Park opened Wildwater Kingdom in 1985 as one of the largest waterparks in the country. In 1994, we combined Dorney Park and Wildwater Kingdom into a single gate and have been promoting it as “Two Great Parks for the Price of One!” ever since. We’re one of the oldest amusement parks in the country since Solomon Dorney originally opened Dorney Park in 1884. Generally speaking, about a third of our guests come from the Lehigh Valley, a third from the Philadelphia market and another third from the New York area.

LVB: Besides providing daily entertainment with roller coasters, amusement rides and waterslides, what other events are held at Dorney Park annually?

McClure: Most people would be surprised to learn that Dorney Park hosts catered picnics for several hundred companies and other groups each season. And each season more than a thousand schools bring their students on field trips to Dorney Park & Wildwater Kingdom. We also offer a variety of special events throughout the season. We work hard to be a good corporate neighbor. In 2013, we expect to host the March of Dimes Walk for Babies and the Walk Now for Autism Speaks, as well as a unique fundraiser for Susan G. Komen.

LVB: Have you used local engineering firms and manufacturing companies to design/build the rides at Dorney, or do you outsource?

McClure: Whenever possible we like to use local or regional firms for the construction of our capital projects.

LVB: What strategies does Dorney implement to attract visitors from its competitors such as Hershey Park and Knoebels?

McClure: For nearly two decades we have positioned Dorney Park & Wildwater Kingdom as “Two Great Parks for the Price of One!” We know we are one of the best values for a family’s limited entertainment budget. We’re also a great value for companies and other groups that want to have a catered picnic for their employees or members. We constantly strive to make sure we offer our guests the right mix of fun and thrills. That’s why we greatly expanded Planet Snoopy in 2011, followed by a coaster the next year.

Business Journal Events

Real Estate & Development Summit

Wednesday, October 06, 2021
Real Estate & Development Summit

Fastest Growing Companies Awards

Thursday, October 21, 2021
Fastest Growing Companies Awards

Reader Rankings Awards

Monday, October 25, 2021
Reader Rankings Awards

Icon Honors

Thursday, November 04, 2021
Icon Honors
/* code for sifitag */