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Behind the List with DeAnna Dasher of DeAnna Dasher Interior Design

'Maximizing revenue for clients'

Owning and operating a small business is no easy feat, especially when you’re a sole proprietor competing in a diverse market.

Owning and operating a small business is no easy feat, especially when you’re a sole proprietor competing in a diverse market.

DeAnna Dasher, owner of DeAnna Dasher Interior Design in Jim Thorpe, has been managing her business for six years. Her success has been defined by her drive and ambition to take on large projects, locally and nationally.

Working out of her home studio, Dasher has been making a significant impact in the world of interior design, taking on large hotel and restaurant projects that have a direct impact on the tourism and hospitality markets.

Dasher is here to answer this week’s “Behind the List” questions and talk about the services provided at her firm.

Lehigh Valley Business: How long has DeAnna Dasher Interior Design been in business and what are its primary services?

DeAnna Dasher: I formally started DeAnna Dasher Interior Design in 2010 in the Lehigh Valley before moving to Carbon County in 2013. Now our studio is based in Jim Thorpe on beautiful Mt. Pisgah above the historic downtown.

We think it’s the perfect place for a couple of hotel and restaurant designers to call home with its vibrant art, music and hospitality-centric location.

Our primary business is in hotel and restaurant design and creative services for franchised hotels and brands such as Hilton, IHG, Wyndham, Choice and Carlson hotels in both the full-service and limited service markets.

We strive to create unique designs that speak to the location of the hotel and restaurants that speak to the core concept of ambiance and food.

LVB: What have been some of the biggest challenges and opportunities that the firm has encountered throughout its years in business?

Christopher Holland
Christopher Holland is a researcher for Lehigh Valley Business and blogs on arts and entertainment in the region.

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