Allentown Fair contracts with Live Nation for concert booking

Live Nation already books the shows for Sands Event Center in Bethlehem and PPL Center in Allentown and is one of two companies that book 97 percent of live shows in the country, said Jessica Ciecwisz, marketing and entertainment manager for the fair. The other is AEG live.

“Being an independent booker is actually pretty rare,” she said.

For the past 37 years grandstand shows had been booked by former fair marketing manager, Bonnie Brocious. But Brocious retired at the end of last year’s fair.

Ciecwisz said being allied with Live Nation will give the fair access to more performers and earlier information about availability in order to book the best shows.

She said Live Nation had already been helping to book some shows for this year’s fair, but will now handle all booking.

While the fair decades ago had a number of summer concerts, in recent years grandstand shows have been limited to a seven-day run at the end of August.

Will adding a large booking firm change that?

Ciecwisz said if Live Nation sees opportunities to hold additional summer shows at the grandstand it could; however, “nothing is set in stone.”

Live Nation is a global entertainment company comprised of Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. It books more than 200 venues in 40 countries.

The Allentown Fair runs Aug. 27 through Sept. 1.

The Allentown Fair concert stage will feature Live and Bush on Aug. 27; truTV’s the Impractical Jokers on Aug. 28; Brooks & Dunn on Aug. 29; Miranda Lambert on Aug. 30; Why Don’t We on Aug. 31; and Daryl Hall & John Oates on Sept. 1. Tickets will be now be sold through Ticketmaster.com.

Stacy Wescoe
Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter and on Facebook.

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