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‘Made in the USA’ resonates with consumers

The Rodon Group of Hatfield makes billions of parts for any plastic injection molding application. - (Photo / Brian Pedersen)

A tour of The Rodon Group in Hatfield hammered home the importance of manufacturing products in the United States.

A tour of The Rodon Group in Hatfield hammered home the importance of manufacturing products in the United States.

On National Manufacturing Day this month, the maker of plastic injection molds and K’NEX construction toys hosted an event that showcased the high-tech, automated features of its plant but also revealed the benefits of keeping manufacturing in the region with globally competitive prices.

In fact, by investing heavily in technology, The Rodon Group is able to produce more products here.

“We’re now exporting to China because we made those investments over time,” said Michael Araten, president and CEO of The Rodon Group and K’NEX Brands. “One of our core values is community; that’s what drove our need to move manufacturing here.”

The “Made in the USA” brand is an extremely powerful brand, he said.

“People all know someone during the recession that lost their jobs overseas,” Araten said.

One thing people can control is their purchasing power, he said.

“We’re tapping into that trend” with USA-made products, Araten said.

However, today’s manufacturing jobs are not your grandmother or grandfather’s factory jobs. These jobs require high level science and technology skills, with many machines entirely computer-controlled.

Manufacturers are looking for people who have these skills and want to work in clean, well-lit facilities in a problem-solving environment.

Brian Pedersen
Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108.

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