Trifecta Building Launch Gallery

2013
  • Photos by Stacy Wescoe An old freight elevator takes party guests to the top floor of the old Schoen’s Building, where its owners – Charles Street Capital and Trifecta Technologies – were celebrating the launch of construction to transform the structure into the Trifecta Building.
  • Photos by Stacy Wescoe Doug Pelletier of Trifecta Technologies talks to reporters at the construction launch party for the Trifecta Building in Downtown Allentown.
  • Photos by Stacy Wescoe The former Schoen’s Building in Allentown is undergoing a nearly $9 million renovation to become the Trifecta Building. Developers plan to retain some of the historic elements of the building while modernizing it.
  • Photos by Stacy Wescoe Construction launch partygoers are bathed in light from the old windows on the sixth floor of the former Schoen’s Building in Allentown. Part of the Neighborhood Improvement Zone, the building is being transformed into the Trifecta Building.
  • Photos by Stacy Wescoe Many of the interior walls will be demolished and replaced as developers begin a nearly $9 million reconstruction of the former Schoen’s Building in Allentown into the Trifecta Building.
  • Photos by Stacy Wescoe A construction worker watches as the old freight elevator passes by in the former Schoen’s Building in Downtown Allentown. Behind him, bricks have been removed from an exterior wall, letting light into the fifth floor.
  • Photos by Stacy Wescoe Jeff (left) and Douglas Brown of Charles Street Capital were the original purchasers of Schoen’s Building at 612 Hamilton St. in Allentown. Along with partner Doug Pelletier of Trifecta Technologies, they are renovating it into the Trifecta Building.
  • Photos by Stacy Wescoe Graffiti greets visitors to the old Schoen’s Building in Allentown. Vacant for more than 20 years, developers allowed local artists to use the building for the Fringe Festival earlier this year, and the art is a remnant of the event. The walls soon will be demolished as the building is transformed into the $9 million Trifecta Building.
  • Photos by Stacy Wescoe Charles Street Capital and Trifecta Technologies held a construction launch party Thursday on the sixth floor of the former Schoen’s Building at 612 Hamilton St. in Allentown. The structure is being redeveloped as the Trifecta Building.
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