Ask and ye shall receive.
I'd like to share a Coke with a pretty clever marketer who came up with the Coca-Cola Co.'s clever marketing campaign for the summer of 2014.
There have been big changes in the way many of the nation’s chain restaurants are doing business. With lagging sales and a changing demographic – apparently going to Applebee’s isn’t the cool thing to do for the millennial...
Well, the 2014 World Cup goes on, but not with the U.S. team.
Anyone who has ever sold anything knows that selling is hard. It doesn’t matter what the product is, selling is an art.
For an entertainment venue such as the ArtsQuest campus in Bethlehem, you can't do a much better job – economic development wise – than bringing in more than 8,000 people.
This past weekend, comic Tracy Morgan and a fellow comic were critically injured while a third was killed in a crash in New Jersey. The truck driver charged with caused the crash admitted he had dozed off at the wheel after more than 24 hours of...
Want to know how to make $16,000 really quickly? Sell all of the unwanted items left over after Lehigh University students go home for the summer.
That didn't take long.
If your job entails working with the public at all, you’ve encountered a complaint or two.
I believe it was at the Ben Franklin Tech Partners I Xchange three years ago when I saw just about the coolest-ever centerpiece.
I remember being 14. It was a year or two ago, I think.
In business it doesn't matter what you sell – widgets, doo-hickeys or some sort of service. All businesses are selling one thing in common – their reputation.
I’m a tech geek. No doubt about it.
In my job compiling the daily newsletter for Lehigh Valley Business, one of my favorite parts of the job is finding the “out of the ordinary” story that wraps up the bottom of the email.
I'm 44. That's old. I know it.
A happy ending to a sad snack food story should also mean an end to a record-breaking comment thread.
Next time you walk out of your office, look up and wave because the world is watching.
Hey Tastykake! I think I know how to save your brand.
There's a country song from the 1980s: “You say it best when you say nothing at all.”
Here we go again. Another day, another snowpocalypse.
It has come to my attention recently that the majority of marijuana legalization supporters are not good spellers.
This year under the Christmas tree, my husband truly surprised me. Really he did.
Monday morning I awoke with a panic. The sound of the wind blowing outside was a roar worse than I've heard in a long time. After freezing temperatures and heavy snow in recent days, I envisioned the worst – heavy snow and blowing winds and...
Several years ago, when Mayfair was still held at Cedar Beach, the staff came up with the idea to make the Canada goose the mascot for the annual arts festival.
Thank you, Klunk & Millan. We just received a box of chocolate-covered pretzels from you and they look tasty.
It’s the December crunch. Time to get in the last sales of the year, clear out inventory or finalize next year’s budget and make sure everyone’s health care plans are in order for 2014.
Delivery drones? Could they be a thing of the future?
We, as humans, weren’t meant to be cubicle dwellers. Our bodies simply weren’t designed for sitting for eight straight hours typing away at a computer. Therefore we quickly get tired and need a pick-me-up, or two – or three –...
Kids, the word for today is “selfie.”
This past weekend, the dog I've been fostering for nearly three months got adopted. While I miss the little schnook something awful, I'm very happy to know she found a great forever home with someone who intends to spoil her rotten.
This blog is going to be a real game changer. It's going to maximize our synergies to bolster the bottom line between our vertical business silos.
You know the saying – about what you make “you” and “me” when you “assume.”
While the bathroom is generally considered to be the most dangerous room in the home, there's little doubt that the most dangerous room in the workplace is the kitchen.
One day in the fifth grade, my class apparently had been a little too rowdy. To disperse the pent-up energy, my teacher – Mrs. Palmer – had us stand up and walk around the classroom a couple of times.
I'm going to take a week off from updating folks on the rebuilding of my house – partly because not much progress has been made, but mostly because it's expo week.
In week two of the “truck through my house” saga, I had to choose a contractor to perform the all important task of patching the gaping hole in what was left of my home.
Monday morning, I was in bed, half asleep. It was 6:30 a.m. and my bed felt particularly comfortable that morning.
I went out for a quick lunch today and stopped into a nearby Subway. I ordered a hoagie – which we locals insist on calling them – and was informed there was no provolone cheese.
It was a Thursday evening like any other. My husband and I were heading out to the local watering hole to catch some pre-season Eagles football. We didn't know the horror that was about to befall us.
So you want to get an article about your company in the paper. It doesn't have to be Lehigh Valley Business – although that one is CLEARLY the best. Any paper will do.
Several years ago, when I was handling public affairs for Lehigh County, a young reporter (I won’t name names) arrived to interview county officials about the newly formed Keystone Opportunity Zone – or KOZ – that the county was...
The purpose of running a business is to make a profit. You need that profit to earn a living for yourself and for employees.
If you’ve lived in the Lehigh Valley for any length of time, you’ve probably had your fair share of Mike & Ike candies.