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The Talk Archive Page 2

Have a Coke and a … great marketing campaign

I'd like to share a Coke with a pretty clever marketer who came up with the Coca-Cola Co.'s clever marketing campaign for the summer of 2014.

What does Olive Garden think we’ve become?

There have been big changes in the way many of the nation’s chain restaurants are doing business. With lagging sales and a changing demographic – apparently going to Applebee’s isn’t the cool thing to do for the millennial...

World Cup brings professionals together – in slacking off on the job

Well, the 2014 World Cup goes on, but not with the U.S. team.

Foster sales skills with a litter of kittens

Anyone who has ever sold anything knows that selling is hard. It doesn’t matter what the product is, selling is an art.

Bethlehem bars drop the ball during U.S. World Cup game

For an entertainment venue such as the ArtsQuest campus in Bethlehem, you can't do a much better job – economic development wise – than bringing in more than 8,000 people.

Comic's tragedy calls for better oversight in trucking industry

This past weekend, comic Tracy Morgan and a fellow comic were critically injured while a third was killed in a crash in New Jersey. The truck driver charged with caused the crash admitted he had dozed off at the wheel after more than 24 hours of...

Student junk rakes in big bucks at Lehigh sale

Want to know how to make $16,000 really quickly? Sell all of the unwanted items left over after Lehigh University students go home for the summer.

What to do when good complaints go bad

If your job entails working with the public at all, you’ve encountered a complaint or two.

Staff's determination 'lights' up tech event

I believe it was at the Ben Franklin Tech Partners I Xchange three years ago when I saw just about the coolest-ever centerpiece.

No teenage wasteland at Musikfest as students plan performances

I remember being 14. It was a year or two ago, I think.

In reputation management, the hashtag can be mightier than the sword

In business it doesn't matter what you sell – widgets, doo-hickeys or some sort of service. All businesses are selling one thing in common – their reputation.

Can I see Google Glass in my future?

I’m a tech geek. No doubt about it.

Cat tiled into bathroom floor makes fodder for news feeds

In my job compiling the daily newsletter for Lehigh Valley Business, one of my favorite parts of the job is finding the “out of the ordinary” story that wraps up the bottom of the email.

Nibble away: After outcry, Gibble’s snacks to return to a grocery near you

A happy ending to a sad snack food story should also mean an end to a record-breaking comment thread.

Yes, thank you, we ARE awesome: Lehigh Valley getting national nods

Next time you walk out of your office, look up and wave because the world is watching.

Saving Tastykake from the snack food graveyard

Hey Tastykake! I think I know how to save your brand.

Free pizza costing Chevron its public image

There's a country song from the 1980s: “You say it best when you say nothing at all.”

Snow rest for the weary: Working from home on a wintry day

Here we go again. Another day, another snowpocalypse.

Will Pennsylvania legalize marijuana? The bad spellers say 'Yes!'

It has come to my attention recently that the majority of marijuana legalization supporters are not good spellers.

With lack of jet packs, Best Buy stock tumbles

This year under the Christmas tree, my husband truly surprised me. Really he did.

To open or not to open –THAT is the question on snowy work days

Monday morning I awoke with a panic. The sound of the wind blowing outside was a roar worse than I've heard in a long time. After freezing temperatures and heavy snow in recent days, I envisioned the worst – heavy snow and blowing winds and...

Geese can be good for you: How to turn negatives into positives

Several years ago, when Mayfair was still held at Cedar Beach, the staff came up with the idea to make the Canada goose the mascot for the annual arts festival.

Are you gifted at corporate giving?

Thank you, Klunk & Millan. We just received a box of chocolate-covered pretzels from you and they look tasty.

’Tis the season to be violating your office computer policy?

It’s the December crunch. Time to get in the last sales of the year, clear out inventory or finalize next year’s budget and make sure everyone’s health care plans are in order for 2014.

Droning on about new delivery technology

Delivery drones? Could they be a thing of the future?

How to keep from becoming ‘The Walking Dead’ in the workplace

We, as humans, weren’t meant to be cubicle dwellers. Our bodies simply weren’t designed for sitting for eight straight hours typing away at a computer. Therefore we quickly get tired and need a pick-me-up, or two – or three –...

'Selfie' is not a bad word for the social media savvy

Kids, the word for today is “selfie.”

Pets at work: Can your cat help you win the rat race?

This past weekend, the dog I've been fostering for nearly three months got adopted. While I miss the little schnook something awful, I'm very happy to know she found a great forever home with someone who intends to spoil her rotten.

Synergize your communication platform by dropping the darn jargon

This blog is going to be a real game changer. It's going to maximize our synergies to bolster the bottom line between our vertical business silos.

How much is that doggie in the wrong window? – Avoiding bad assumptions in business

You know the saying – about what you make “you” and “me” when you “assume.”

What's your Beef-a-Roni? – battling over office kitchen etiquette

While the bathroom is generally considered to be the most dangerous room in the home, there's little doubt that the most dangerous room in the workplace is the kitchen.

'A CEO, an accountant and a lawyer walk into a bar' – Using humor in business

One day in the fifth grade, my class apparently had been a little too rowdy. To disperse the pent-up energy, my teacher – Mrs. Palmer – had us stand up and walk around the classroom a couple of times.

Another year, another expo – and I'm in pen paradise

I'm going to take a week off from updating folks on the rebuilding of my house – partly because not much progress has been made, but mostly because it's expo week.

Breaking Badmouthing: Why you shouldn’t trash the competition

In week two of the “truck through my house” saga, I had to choose a contractor to perform the all important task of patching the gaping hole in what was left of my home.

Truck, meet house – Stacy, meet entire new industry

Monday morning, I was in bed, half asleep. It was 6:30 a.m. and my bed felt particularly comfortable that morning.

The cheese stands alone: Are pizza shortages a sign of a better economy?

I went out for a quick lunch today and stopped into a nearby Subway. I ordered a hoagie – which we locals insist on calling them – and was informed there was no provolone cheese.

My team is better than your team: Lehigh Valley bars face unique rivalry issues

It was a Thursday evening like any other. My husband and I were heading out to the local watering hole to catch some pre-season Eagles football. We didn't know the horror that was about to befall us.

Get out your PITCH forks: I'll tell you how to get my (and other reporters') attention

So you want to get an article about your company in the paper. It doesn't have to be Lehigh Valley Business – although that one is CLEARLY the best. Any paper will do.

What it IZ: A chance to get ‘cozy’ with tax zone terms

Several years ago, when I was handling public affairs for Lehigh County, a young reporter (I won’t name names) arrived to interview county officials about the newly formed Keystone Opportunity Zone – or KOZ – that the county was...

Bookstore fans promote Indigogo campaign to save Allentown shop

The purpose of running a business is to make a profit. You need that profit to earn a living for yourself and for employees.

Won’t you be my neighbor? Sam Adams’ Koch seeks hometown in every town

If you’ve lived in the Lehigh Valley for any length of time, you’ve probably had your fair share of Mike & Ike candies.

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