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The Talk Blog

About Stacy

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with what coworkers and competitors are talking about around the water cooler — and on social media

Have a Coke and a … great marketing campaign

Have a Coke and a … great marketing campaign

I'd like to share a Coke with a pretty clever marketer who came up with the Coca-Cola Co.'s clever marketing campaign for the summer of 2014. Read More »»

What does Olive Garden think we've become?

What does Olive Garden think we’ve become?

There have been big changes in the way many of the nation’s chain restaurants are doing business. With lagging sales and a changing demographic – apparently going to Applebee’s isn’t the cool thing to do for the millennial set – the traditional casual family restaurant is getting a big makeover. Read More »»

World Cup brings professionals together – in slacking off on the job

World Cup brings professionals together – in slacking off on the job

Well, the 2014 World Cup goes on, but not with the U.S. team. Read More »»

Foster sales skills with a litter of kittens

Foster sales skills with a litter of kittens

Anyone who has ever sold anything knows that selling is hard. It doesn’t matter what the product is, selling is an art. Read More »»

Bethlehem bars drop the ball during U.S. World Cup game

Bethlehem bars drop the ball during U.S. World Cup game

For an entertainment venue such as the ArtsQuest campus in Bethlehem, you can't do a much better job – economic development wise – than bringing in more than 8,000 people. Read More »»

Comic's tragedy calls for better oversight in trucking industry

Comic's tragedy calls for better oversight in trucking industry

This past weekend, comic Tracy Morgan and a fellow comic were critically injured while a third was killed in a crash in New Jersey. The truck driver charged with caused the crash admitted he had dozed off at the wheel after more than 24 hours of driving without sleep. Read More »»

Student junk rakes in big bucks at Lehigh sale

Student junk rakes in big bucks at Lehigh sale

Want to know how to make $16,000 really quickly? Sell all of the unwanted items left over after Lehigh University students go home for the summer. Read More »»

Same-sex marriage ruling already generating business for Pa. wedding vendors

Same-sex marriage ruling already generating business for Pa. wedding vendors

That didn't take long. Read More »»

What to do when good complaints go bad

What to do when good complaints go bad

If your job entails working with the public at all, you’ve encountered a complaint or two. Read More »»

Staff's determination 'lights' up tech event

Staff's determination 'lights' up tech event

I believe it was at the Ben Franklin Tech Partners I Xchange three years ago when I saw just about the coolest-ever centerpiece. Read More »»

Can You Dig It

Digging deep

Can you build on a quarry?

Note-worthy

Iconic bluegrass legend Sam Bush to perform in Jim Thorpe

I've been an avid musician since I was about 14, playing relentlessly and...

The Talk

Orange is the new black for PPL -- but blue is on the horizon

Starting soon, Allentown will look a little blue, and the city's skyline may...

Editor at Large

One fan's sports bucket list

(Warning: No good phrases – only clichés – were harmed in the...

Networking

A safe fall

Picking pumpkins on a soggy, dreary day doesn’t sound like a very bright...

Business Events

Business of the Year
Tuesday, December 9, 2014

Special Editions

Fastest Growing Companies 2014

Fastest Growing Companies 2014
Our 20-page special supplement honors the 30 fastest-growing companies in the Greater Lehigh Valley. They’ve all demonstrated the skill, effort and foresight to flourish — regardless of the economic conditions.

PPL Center 2014

PPL Center 2014
The opening of PPL Center in Allentown signals another watershed moment in the remarkable revitalization of the city’s downtown. Our 20-page special supplement looks at the making of the arena, its impact on the economy here and beyond, and what it means to the future of the region.

CFO of the Year Awards 2014

CFO of the Year Awards 2014
Lehigh Valley Business honors the financial executives who keep the wheels turning for their companies and the entire region. Our 28-page special supplement fetes these professionals — who typically toil and strategize behind the scenes yet are ever so vital to success.

Construction & Real Estate 2014

Construction & Real Estate 2014
Our 24-page special supplement examines the construction and real estate scene in the Greater Lehigh Valley, including a cover story on Easton's surprising comeback. Other stories include a look at growth in Quakertown, how the construction trade is recruiting and training its next generation, commercial real estate and, in Berks County and Lehigh Valley, how home sales are positioned to flourish.


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