The Talk

The Talk Blog

About Stacy

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with what coworkers and competitors are talking about around the water cooler — and on social media

Have a Coke and a … great marketing campaign

Have a Coke and a … great marketing campaign

I'd like to share a Coke with a pretty clever marketer who came up with the Coca-Cola Co.'s clever marketing campaign for the summer of 2014. Read More »»

What does Olive Garden think we've become?

What does Olive Garden think we’ve become?

There have been big changes in the way many of the nation’s chain restaurants are doing business. With lagging sales and a changing demographic – apparently going to Applebee’s isn’t the cool thing to do for the millennial set – the traditional casual family restaurant is getting a big makeover. Read More »»

World Cup brings professionals together – in slacking off on the job

World Cup brings professionals together – in slacking off on the job

Well, the 2014 World Cup goes on, but not with the U.S. team. Read More »»

Foster sales skills with a litter of kittens

Foster sales skills with a litter of kittens

Anyone who has ever sold anything knows that selling is hard. It doesn’t matter what the product is, selling is an art. Read More »»

Bethlehem bars drop the ball during U.S. World Cup game

Bethlehem bars drop the ball during U.S. World Cup game

For an entertainment venue such as the ArtsQuest campus in Bethlehem, you can't do a much better job – economic development wise – than bringing in more than 8,000 people. Read More »»

Comic's tragedy calls for better oversight in trucking industry

Comic's tragedy calls for better oversight in trucking industry

This past weekend, comic Tracy Morgan and a fellow comic were critically injured while a third was killed in a crash in New Jersey. The truck driver charged with caused the crash admitted he had dozed off at the wheel after more than 24 hours of driving without sleep. Read More »»

Student junk rakes in big bucks at Lehigh sale

Student junk rakes in big bucks at Lehigh sale

Want to know how to make $16,000 really quickly? Sell all of the unwanted items left over after Lehigh University students go home for the summer. Read More »»

Same-sex marriage ruling already generating business for Pa. wedding vendors

Same-sex marriage ruling already generating business for Pa. wedding vendors

That didn't take long. Read More »»

What to do when good complaints go bad

What to do when good complaints go bad

If your job entails working with the public at all, you’ve encountered a complaint or two. Read More »»

Staff's determination 'lights' up tech event

Staff's determination 'lights' up tech event

I believe it was at the Ben Franklin Tech Partners I Xchange three years ago when I saw just about the coolest-ever centerpiece. Read More »»

Can You Dig It

The first step of many

The revitalization of Allentown is extending farther away from the downtown...

Note-worthy

Wine on the Mountain festival slated for last weekend in July

Gearing up for its 11th year, the Lehigh Valley Wine Trail's Wine on the...

The Talk

Have a Coke and a … great marketing campaign

I'd like to share a Coke with a pretty clever marketer who came up with the...

Editor at Large

Amazon and the Eagles and Jony Ive (who?)

Amazon is forecasting third-quarter losses of $410 million to $810 million.

Networking

Elevator speech, in two minutes and counting

How do you sell yourself, or your company, product or service in only two...

Business Events

CFO of the Year Awards
Wednesday, September 17, 2014
Fastest Growing Companies 2014
Wednesday, October 8, 2014
CPBJ Business Event
Wednesday, October 8, 2014
Lehigh Valley Business Expo 2014
Wednesday, October 8, 2014
Business of the Year
Tuesday, December 9, 2014

Special Editions

Business Profiles 2014

Business Profiles 2014
This once-a-year special supplement allows our advertisers and our readers to find out more about the companies that help the Greater Lehigh Valley business community continue to grow. The profiles are a unique opportunity to tell the behind-the-scenes stories that have made these Greater Lehigh Valley businesses so successful.

Two City Center 2014

Two City Center 2014
Our 16-page special supplement salutes the opening of Two City Center in Downtown Allentown, the first of what is expected to be hundreds of millions of dollars in new development in the heart of the city.

Forty Under 40 2014

Forty Under 40 2014
Presidents, CEOs, partners and other executives highlight our second annual class of Forty Under 40 award-winners, who are featured in our 24-page special supplement inside this issue. The winners were selected based on their professional accomplishments, leadership, vision and community service.

Women of Influence 2014

Women of Influence 2014
Our 24-page special section, 'Women of Influence,' recognizes 28 women for leadership in their industry and their community. They make a difference in the Greater Lehigh Valley.


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