Lehigh Valley Business The Talk http://www.lvb.com/section/The-Talk The Talk Blog Business Views en-us Copyright 2014 Lehigh Valley Business Journal Mon, 28 Jul 2014 15:45:58 EST Mon, 28 Jul 2014 15:45:58 EST http://www.lvb.com/article/20140721/TALK/140729975&source=RSS Have a Coke and a #8230 great marketing campaign I'd like to share a Coke with a pretty clever marketer who came up with the Coca-Cola Co. 's clever marketing campaign for the summer of 2014. Mon, 21 Jul 2014 15:25:00 EST http://www.lvb.com/article/20140721/TALK/140729975&source=RSS http://www.lvb.com/article/20140714/TALK/140719955&source=RSS What does Olive Garden think we've become? There have been big changes in the way many of the nation&#8217s chain restaurants are doing business. With lagging sales and a changing demographic &#8211 apparently going to Applebee&#8217s isn&#8217t the cool thing to do for the millennial set &#8211 the traditional casual family restaurant is getting a big makeover. Mon, 14 Jul 2014 11:53:00 EST http://www.lvb.com/article/20140714/TALK/140719955&source=RSS http://www.lvb.com/article/20140702/TALK/140709969&source=RSS World Cup brings professionals together #8211 in slacking off on the job Well, the 2014 World Cup goes on, but not with the U. S. team. Wed, 02 Jul 2014 16:21:00 EST http://www.lvb.com/article/20140702/TALK/140709969&source=RSS http://www.lvb.com/article/20140625/TALK/140629917&source=RSS Foster sales skills with a litter of kittens Anyone who has ever sold anything knows that selling is hard. It doesn&#8217t matter what the product is, selling is an art. Wed, 25 Jun 2014 16:27:00 EST http://www.lvb.com/article/20140625/TALK/140629917&source=RSS http://www.lvb.com/article/20140618/TALK/140619811&source=RSS Bethlehem bars drop the ball during U.S. World Cup game For an entertainment venue such as the ArtsQuest campus in Bethlehem, you can't do a much better job &#8211 economic development wise &#8211 than bringing in more than 8,000 people. Wed, 18 Jun 2014 14:38:00 EST http://www.lvb.com/article/20140618/TALK/140619811&source=RSS http://www.lvb.com/article/20140611/TALK/140619958&source=RSS Comic's tragedy calls for better oversight in trucking industry This past weekend, comic Tracy Morgan and a fellow comic were critically injured while a third was killed in a crash in New Jersey. The truck driver charged with caused the crash admitted he had dozed off at the wheel after more than 24 hours of driving without sleep. Wed, 11 Jun 2014 15:15:00 EST http://www.lvb.com/article/20140611/TALK/140619958&source=RSS http://www.lvb.com/article/20140530/TALK/140539985&source=RSS Student junk rakes in big bucks at Lehigh sale Want to know how to make 16,000 really quickly? Sell all of the unwanted items left over after Lehigh University students go home for the summer. Fri, 30 May 2014 14:31:00 EST http://www.lvb.com/article/20140530/TALK/140539985&source=RSS http://www.lvb.com/article/20140521/TALK/140529960&source=RSS Same-sex marriage ruling already generating business for Pa. wedding vendors That didn't take long. Wed, 21 May 2014 16:23:00 EST http://www.lvb.com/article/20140521/TALK/140529960&source=RSS http://www.lvb.com/article/20140514/TALK/140519943&source=RSS What to do when good complaints go bad If your job entails working with the public at all, you&#8217ve encountered a complaint or two. Wed, 14 May 2014 15:42:00 EST http://www.lvb.com/article/20140514/TALK/140519943&source=RSS http://www.lvb.com/article/20140507/TALK/140509912&source=RSS Staff's determination 'lights' up tech event I believe it was at the Ben Franklin Tech Partners I Xchange three years ago when I saw just about the coolest-ever centerpiece. Wed, 07 May 2014 12:19:00 EST http://www.lvb.com/article/20140507/TALK/140509912&source=RSS http://www.lvb.com/article/20140501/TALK/140509984&source=RSS No teenage wasteland at Musikfest as students plan performances I remember being 14. It was a year or two ago, I think. Thu, 01 May 2014 16:01:00 EST http://www.lvb.com/article/20140501/TALK/140509984&source=RSS http://www.lvb.com/article/20140424/TALK/140429933&source=RSS In reputation management, the hashtag can be mightier than the sword In business it doesn't matter what you sell &#8211 widgets, doo-hickeys or some sort of service. All businesses are selling one thing in common &#8211 their reputation. Thu, 24 Apr 2014 16:02:00 EST http://www.lvb.com/article/20140424/TALK/140429933&source=RSS