Lehigh Valley Business prints direct to plate. Camera ready and film ads are not accepted. (If camera ready or film materials are submitted, additional production fees for copy dot scans will be charged.)
FOR ADS PREPARED DIGITALLY:
File Formats: Adobe InDesign, QuarkXPress, Adobe Illustrator, Adobe PDF* and Adobe Photoshop files in the Macintosh format. All digital art & images (clip art, scans, etc.) and fonts (printer and screen) must be provided. Text only files should be Microsoft Word.
*Any supplied PDF that is incompatible with our output system will be converted into a TIFF format.
Images: TIFF, EPS or press ready PDF formats preferred. Grayscale and CMYK files should have a resolution of 300 dpi. Line art or bitmapped images should be at 1200 dpi, no less than 900 dpi. Do not send images in RGB.
Fonts: Please include all fonts. If the fonts have been sent to us before, please send them again. We cannot always provide digital storage. Screen and printer fonts are needed.
ADDITIONAL PRODUCTION INFORMATION:
Small Type and Hairlines: Fine type and thin lines should be used sparingly and limited to black. Reverse type out of no lighter than 70% of a color (preferably one color) should be in bold typeface to assure best result. Type smaller than 7 pt. size should not be used, and fine serifs should be avoided. Type should not overprint background of more than 30% in any color.
Color: Files should be one color; 2-color artwork should be set up using printer's red or blue and black; PMS color needs to be separated to 4-color process (C, M, Y, K). Pantone (PMS) colors cannot be exactly duplicated. PMS colors will be "color matched" to the nearest possible process tint.
Proofs: An approved laser print should accompany all ads submitted. Color proofs should be provided whenever possible with all color indicated. Spot color may be indicated on a sample black and white laser proof.
Production Services: Advertising design is free when purchasing advertising space in JPI publications. For additional production services, see your account executive for details and cost estimates.
Production and Technical Support:
For help preparing digital files please call the Lehigh Valley Business Design Department at (610) 807.9619, Monday through Friday, 8:00 a.m. to 5:00 p.m.